10 Recession-Busting Sales Letter Tips!
1. Highlight all the important keywords and phrases in your ad
copy. You could use bolding, underlining and color to highlight
the important words.
2. Highlight buying incentives like free bonuses and money back
guarantees. You could place them in boxes or in front of a
different colored background.
3. Use short sentences or sentence fragments in the body of your
ad copy. A short burst of words can catch a skimmers eye with
one quick glance.
4. Place colorful graphs, pie charts and other charts in your ad
copy. Use charts that will grab a person's eyes and also support
your product claims.
5. Place attention grabbing pictures above and within your ad
copy. A powerful technique is to use before and after pictures
of people using your product.
6. Use a headline that catches the attention of your target
audience. One of the most effective ways is to use a free offer
as your headline.
7. Make your ad's keywords and phrases standout by enlarging the
text. This technique works wonders with headlines and sub
headlines.
8. Make your product's list of benefits and features stand out
by using a symbol in front of each of them. The symbol could be
a dash, solid circle, star, etc.
9. Use sub headlines to break up your ad copy and to capture a
skimmers eye. You could make them even more powerful by
highlighting them with color.
10. Use attention grabbing adjectives to describe your product.
For example sizzling, incredible, high power, ultramodern,
killer, eye popping, etc.