What to do when your prospect just won't get back to you!
Does this look familiar?
Your prospect contacts you and asks for information about Wonder
Widget. You email the information along with complete order
details. Response? Not a word.
Next day, undaunted, you hit the resend key so that your
prospect receives the information again. Response? Still nothing.
Next day, ditto. Response? Zip.
What's going on here?
Welcome, folks, to the way marketing works in the early days of
the much storied New Millennium. People are underfunded and over
saturated with marketing; they're slow to respond even to things
they like and have asked for more information about.
Thus, you've got to be more determined, more tenacious, and
focused on your objective -- MAKING THE SALE JUST AS SOON AS
POSSIBLE.
The Worldprofit Sales Manager is an absolutely vital tool for
helping you achieve the objective.
The Sales Manager enables you to send out in any given 90 day
period up to 25 personalized messages automatically.
Thus, the minute a prospect says, "Says me information on Wonder
Widget," in addition to a personal note with the necessary
details and order form (or directions to your website), you can
also subscribe the prospect to your Sales Manager, where he'll
receive, day after day, just as many messages as you've added to
the system.
Okay, now say that you've sent your non-responding prospect one,
two or three personal messages of the kind which opened this
article and that you've had no response whatsoever. What then?
For these all-too-frequent cases, create one zinger of a message
that goes like this:
I'm puzzled.
You asked me for information about Wonder Widget. I've been
sending you this information over and over again and have tried
repeatedly to connect with you. But I haven't heard a word back
from you. Maybe you're out of town! Maybe funds are low right
now!
WHY DON'T YOU LET ME KNOW!
Here's my phone number. (Add phone number here)
Here's my email address. (Add email address here.)
Here's my website address. (Add URL here.)
PLEASE CONTACT ME AND LET ME KNOW WHAT YOU WANT TO DO!
Also, please take a minute and complete this short questionnaire
and let me know what else you are interested in. Just fill it
out, cut and paste and mailto:(your email address here.) I'm
standing by right now to hear from you and to help you!
Name
Company Name
Street Address
City
State/Province
ZIP/Postal Code
Day Telephone ( )
Evening Telephone ( )
What you are interested in (please check all that apply)
(Add list here, subjects like
"I want my own home-based business.")
Budget you are working with:
/ / Under $250 / / Under $500 / / Under $1000 / / Under $2000
When you want to get started
/ / Now / / Next 30 Days / / Next 60 Days
Any helpful information you can provide which will enable me to
help you:
******
Once you've completed your questionnaire (and, remember, the
objective of the questionnaire is to get you the information you
need to build a relationship with this prospect and make the
fastest possible sale), enter this message into your Sales
Manager. Send it every 3 days for 75 days.
By continually hitting your prospect this way you increase the
likelihood that you WILL get a response. If the prospect wants
to stop the messages that's easy to do. Equally, once she's
ready to respond, all she has to do is either follow your
instructions on how you can be contacted OR just HIT REPLY to
snag your attention.
In an age when people have way too little time and money to take
advantage of all the offers that assail them daily, you've got
to be smarter, more determined, and more tenacious than
everybody else.