3 EASY WAYS TO GET MORE SALES
Most successful businesses use these 3 marketing tactics to
maximize their sales results. But many businesses struggle to
get enough sales because they don't know about these tactics --
or don't use them. Are you one of them?
1. SUB-DIVIDE YOUR MARKET
Prospective customers are more likely to buy your product or
service when they believe you understand their needs. Give them
what they want and you'll get more sales.
Segment your targeted market into several more narrowly defined
sub-markets. Then customize your sales message to appeal to the
specific needs of prospects in each sub-market.
For example, a network marketer can focus on the advantages of
working from home on your own schedule when promoting the
business to young mothers. But she can focus on the advantages
of independence and high-income potential when promoting the
business to corporate employees.
2. HIGHLIGHT AN EXCLUSIVE BENEFIT
Another way to increase your sales is to capture more of the
sales you're losing to competitors. Tell prospective customers
why they should buy from you instead of from your competition.
Highlight a benefit your customers get from you but cannot get
from your competitors. Here are some exclusive benefits with
examples of how you can dramatize them.
** Faster Service: "Free overnight delivery of every order"
** Better Guarantee: "Exactly what you want, when you want it,
every time -- or it's free"
** Personal Service: "Your own service representative with a
real name and phone number you can call anytime"
If you don't have an exclusive benefit, create one. Add
something to your business you're not already doing. Promote it
in all your advertising. Include it on your letterhead, on your
web site and anywhere else your company name appears.
TIP: The most effective exclusive benefit is one your
competitors cannot copy ...or one they're not willing to copy.
One business owner I know includes his personal phone number on
every order. His competitors don't. And they're not likely to
make themselves that accessible to customers.
3. FOLLOW UP EVERY SALE WITH ANOTHER OFFER
You'll always need new customers. But don't overlook sales you
can easily get from your existing customers. It's easier to get
more business from them than to get any business from new
prospects.
Your customers are especially receptive to more offers
immediately after they buy from you. Offer them another product
or service related to the one they just bought. Many will accept
your offer ...even when the prior sale automatically generates
repeat business for the original product or service.
If you don't already have additional products or services, find
or create some. For example, offer instructional material
related to your customer's original purchase. It can be a book,
a series of books, a training course, computer software,
membership in a fee-based web site or any other type of
instructional material related to their original purchase.
TIP: Look for an affiliate program set up to sell instructional
material you can use. All you have to do is sign up as an
affiliate and announce the product or service to your customers.
The affiliate program handles everything else and pays you a
commission for each sale you generate.
Most successful marketers use these 3 marketing tactics to
maximize their sales results. Don't overlook any of them?
They're easy to use and highly effective. Start using them now
to get more sales for YOUR business.