Is Your Offer a Bargain? Present the Facts!
Listing specific facts will aid you in backing up your claims.
Listing them is not enough; you must also know how to present
the facts. You can't just spew them out at your prospect like an
erupting volcano. They must flow like a steady slow moving
stream. Here are some pointers to help you in proving your offer
is the one for them:
1) Dramatize Your Facts: Example: John Doe invested the last
$50.00 of his savings in our program and now John makes over
$5000 a month in his spare time!
2) Use "Human Interest" Facts: Present your facts in a clear,
straightforward and interesting manner. Write in everyday
language that people can understand. Don't get too technical.
Don't present the facts from your point of view, rather present
them from the prospective customer