INCREASE INTERNET SALES WITH FREE TRIALS

If you're selling a product or service on the Internet, one of the best ways to increase your sales is by offering a free trial also known as a teaser, demo or limited version. By enabling your potential customers to review your product and providing them with an easy ordering process, you can increase your sales immensely. Free trials are not exclusive to software programs. There are many ways you can offer a free trial no matter what product or service you're offering. For example, if you've written a book, consider offering it in an electronic version; better known as an eBook. You can include your entire book within the eBook and choose to lock out certain chapters. In order for your potential customer to gain access to these chapters they will be required to purchase the full version. You can include an order form and instantly take orders, right through your free trial Ebook. When you receive an order, you simply send your customer a predefined user ID and password that you set up when you create it. The key to using a free trial version is to offer your product for download from your web site and allow it to be freely distributed. Provide some valuable free information, but save your most important information for the unlocked version. Make your locked chapters sound very intriguing and create curiosity. Tell your potential customers what they will receive by purchasing the full version, provide a complete list of all the benefits, and provide them with an easy ordering process. If you're selling a service on the Internet, you can offer your potential customers a free trial as well. For example, if you offer a search engine submission service, you can provide your customers with a limited free submission to the search engines. To entice your customers to purchase your full service you can, not only submit their site to your full list of search engines, but you can create doorway pages, insure their pages are optimized for the search engines and provide a resubmission service every month for a year. In addition, provide your clients with a free report of each submission process. Prior to doing your customers last submission, contact them and inform them that their submission contract will soon be expiring. Tell them how they can renew their submission process and offer another enticing freebie such as, "If you renew your submission contract before (date) we will also submit your site to over 1000 Free For All Sites." This type of free trial will not only increase your current sales but it will promote future sales as well. In summary free trials build customers confidence and desire for the fully paid up version. The possibilities are endless. By offering your potential customers something of value for free, providing instant gratification, and an easy ordering process, you can dramatically increase your sales.