To Sell to a Woman, You Must Understand the Woman
The hand that rocks the cradle is the hand that rules the world.
Truer words have never been spoken, especially when we consider
the progress that women have made in society. Their hands no
longer stick to rocking the cradle, but they still rule the
world.
If you are to succeed in marketing a product or service, you
must remember that women control 85% of all purchases. Marketers
need to consider that there are certain innate differences
between men and women.
Keep these ideas in mind when targeting women in your marketing
strategies:
* Women spend a higher percentage of time thinking about others,
whether it be their children or their boyfriend. Women will
agonize over the perfect gift. Women buy toys and school clothes
for the kids. Where men do their Christmas shopping on Christmas
Eve, Women may start as early as September.
Why do women go to all this trouble? Because they love to buy
the right thing. Let them know that you have the right thing!
* Because women are doing the buying, for themselves as well as
others, you have to figure out what woman want. Mel Gibson had
to learn that lesson the hard way, but it isn