Sales In A Flash!
You'll get more out of this article, if you SEE what I'm talking
about. So,
1) Go to http://www.macromedia.com/downloads for a free copy of
Macromedia Flash Player 5.0
2) Then view these four flash presentations:
http://www.worldprofit.com/uhbp/
http://www.fightercombat.com
http://www.cashcomeseasy.com/flash.htm
http://www.tombrenneman.com/flash
3) Look carefully at your own website.
It's now time to dig into this article.
Marketing Is About Breaking Through The "Blase Barrier": Flash
Does Just That
I've asked you to take a good long look at your own website at
the same time you're looking at some of the hottest flash
productions created by Worldprofit Design Services for a reason.
Because flash is so new, I know the chances are that you don't
currently have flash on your website. When flash didn't exist
that didn't matter. Nobody had it. But now it most assuredly
does matter. You see, flash has changed the online marketing
game altogether.
As a marketer, I have spent the last 25 years of my life working
to solve one essential problem: how to break through to the
prospects, getting them to sit up, take notice, and RESPOND!
That's all marketing is ever about. The objective never changes,
but the means constantly do.
Flash is now the hottest way online of delivering a dramatic,
enthralling, captivating, energizing and motivating
client-centered message.
When you take a look at a standard, stationary, non-moving
website and a site using flash, there's just no comparison.
Flash blows the old-time stationary site away.
Think for a minute.
Consider the "fighter combat" illustration above.
What will move more people to fill out the form and notify
advertiser Air Combat Canada that they're interested in taking a
wild ride through the wide-blue yonder?
A non-moving site with information?
Or a flash site that picks you up, lifts you off your feet, and
engages with your brain to generate a feeling of excitement and
action?
There's just no comparison!
But, you say, I sell widgits that are just not as interesting as
a 500-mile-per-hour jet flight with dogfight. Is flash for me?
You betcha!
Say you're selling garden tools. You'd think there was nothing
less interesting in the world than a shovel, a rake and a hoe,
right?
Well, flash can take even the most mundane instruments and turn
them into an eye-catching, hearting-pounding experience.
Flash can make plants grow right before your eyes!
Can make garden tools become the instruments that move the world!
Can turn, in short, a garden-variety experience into IN YOUR
FACE BENEFITS AND THRILLING ACTION!
Friend, no stationary site can do that. Period. Not possible!
Flash Is Composed Of Three Elements: Worldprofit Design Services
Is The Master Of All Three
Flash is composed of three essential parts:
* copy * music * graphics.
Each one must work to produce the desired results.
As you may know, I wrote many years ago a book which has become
the bible of copywriting. It's called "Cash Copy: How To Offer
Your Products And Services So Your Prospects Buy Them.. NOW!"
(Details at http://www.jeffreylant.com)
This book is based on the revolutionary principle that
everything you send to a prospect must be about that prospect...
not about you.
I have now applied these principles to the creation of flash
presentations. Yes, I write many of them myself. (You can see
more of my work at http://winnersworld.worldprofit.com)
The point is a flash presentation must be a customer-centered
presentation. It must be about the customer, appeal to the
customer, motivate the customer to ACT NOW!
One big advantage of flash is that is gets people engaged, draws
them into the presentation and so effectively dissolves the
usual blase and customer barriers that the prospect is more than
happy do what you want: click here for more details, fill out
this form providing you with all the information you need about
the prospect, even BUY NOW!
Flash without cash copy is like an automobile without wheels: it
just won't run. But flash with cash copy is like a projectile
sent at the speed of light: it's going to crash through prospect
barriers and get that prospect to MOVE! (That's one reason why I
wanted you to SEE some flash presentations before you read this
article and to compare them your current non-flash, non-mobile,
completely stationary and unmotivating site.)
-- Music
Did you listen to the music in the flash presentations I asked
you to review? Maybe not consciously but your brain and body
certainly felt it!
Flash music is a minor art form all its own. But to a marketer,
someone in the business of motivating people to act, it's most
important.
The music, of course, must be allied to both the images and the
words. It must do its bit to move the prospect in the desired
direction: TO ACT NOW!
It needs to have a beat! Be pulsating! Energizing! Help catch
the prospect up in the experience of what that prospect is
watching... while never losing sight of the ultimate objective:
GETTING THAT PROSPECT TO ACT.
The flash examples above all use this kind of music. Indeed,
such music is the hallmark of a Worldprofit flash presentation.
But I can tell you this: even if we were asked to sell the most
sedate product imaginable, we go out of our way to find just the
right music, the motivating music, the thrilling, exciting,
energizing music. And we'd find it, too!
-- Graphics
The word "flash" comes from the graphics which are used. These
graphics (evolving rapidly even at this moment) focus on
movement. The job of flash overall is to motivate a prospect to
take action. The job of the graphics specifically is to make
this happen as soon as possible.
You will notice that flash graphics are always MOVING. There is
nothing immobile about the graphics. THEY ARE ACTIVE! Just the
way you want your prospect to be!
See how the graphics in the above presentations MOVE THE
MESSAGE! We work with the advertiser to make sure both that we
know the message and that the advertiser is clear on which
message he wants disseminated. Then the graphics are very
carefully linked to the message to deliver the advertiser's
knock-out punch. The music is then selected to accentuate that
message and to provide further prospect motivation.
What you're seeing when you see flash graphics is a fast-moving
vehicle with a definite destination: moving the prospect to act,
moving the prospect to do what the advertiser wishes AS SOON AND
AS COMPLETELY AS POSSIBLE!
Worldprofit Design Services: The Pick Of The Litter
Flash graphics are so new you may even have known about them
before reading this article. There are, right now, very few
design establishments on earth which can use flash, much less
harness all three essential elements -- words, music and
graphics -- to create the knock-out presentation that moves
mountains -- and prospects! Fortunately, Worldprofit Design
Services is one of them.
Worldprofit Design Services is a key division of Worldprofit,
Inc., online at http://www.worldprofit.com since 1994.
Since then our job has been to select the best and brightest
technicians and web designers to utilize state-of-the-art
technology in the service of a single objective: making your
online business more profitable.
We early became aware that flash constituted cutting edge
marketing. As such we made it a point to both hire and train our
designers in this very specialized form of graphic marketing.
The result is the kind of superior work showcased above and
unrivaled corporate expertise in this vital area.
What's It All Cost?
By now, you already know you want flash on your site.
Around the office we have a saying, "See flash. Want flash."
Frankly, it's just as simple as that.
Once people compare what they've got to the client-centered
brilliance of flash, THEY WANT FLASH!
I'm sure you want it, too.
But what, you want to know, does it all cost?
Here Worldprofit shines.
Worldprofit, Inc. is a Canadian corporation based in Edmonton,
Alberta.
Why are we there? Because it costs only a fraction to run an
Internet business in Canada of what that same business would
cost in the United States.
Yet the quality of the workforce, their level of education and
sophistication and their work habits and poise with dealing with
customers are superior.
In short, you get as good or better a work product in Edmonton
as you get in New York or Los Angeles but at a dramatically
lower cost!
Again, I invite you to review the flash examples cited above to
see for yourself.
What's more because Worldprofit aims to become the planetary
leader in flash production, we are hungry for projects which
will allow our young, bright, talented, ingenious designers to
showcase what they're capable of. Worldprofit has a mission and
to achieve it we need to do not merely good but superlative work
on your flash presentation.
Even more, because we promote our work worldwide you will get
the benefits of having your flash presentation showcased and
marketed by us, just as the advertisers who commissioned the
above flash presentations are benefiting by being included in
this article, which will no doubt generate business for them!
Yes, we will take the expert work we do for you and let the
world know about it -- thereby benefiting us both!
What Are You Waiting For?
Unless the blood runs thin in your veins, you've been motivated
by the flash presentations you've seen in this article. Equally,
in your heart of hearts, you know that your current, immobile,
stationary site is not as remotely comparable or motivating as
what you've seen today.
So, what's it to be? Sit there and let yourself and your non-
moving site become completely outmoded while smart people
worldwide work with us -- with me -- to get a flash presentation
which blows the competition away? Or will you act -- right this
minute -- to see what we at Worldprofit Design Services can do
for you, the flash we can create for you?
If you're ready to engage your prospects and get them to ACT
now, we're standing by to help you do it with a cutting-edge
client-centered flash presentation.
Just mailto:customerservice@worldprofit.com w/ "I want a flash
presentation now!" in the subject.
Include your name company name telephone what you sell current
site URL and budget.
We're standing by to help you right now, to ensure that you make
MORE SALES IN A FLASH!