Scams And Spam Are Alive And Well
In this last year, I have found that scams and spams are alive
and well, and needless to say, in every form and make. What
types of scams or spams hit the Internet this year? Here only
some of the ones that I encountered or heard about.
EMAIL SCAMS
You typical email scams - the sender trying to convince the
recipient that there is something wrong with their Paypal,
Banking (Yes, I said banking) account, and Ebay account and to
please click the link to resolve this messy problem. For those
who do not know, please do not click the link, open a new
session and manually type in your link information to get the
results.
And for those in the US, and for many and most who have to pay
taxes - be aware of an email scam that will suggest that you
have a refund waiting for you--and to please give them your
Social Security number, and of course, gives you a link in which
you can connect with them. DO NOT--delete--this is a scam.
ADSENSE FRAUD
Now, how can you have adsense fraud? Some ingenious souls have
found ways to have other click the google links on their site -
to make them oodles of money. And - that, I'm said to say, can
distort the Google rates for those of us that use it for
advertising.
CHARITY SCAMS
Ah, yes - the ones that pull at your heart strings. The most
effectively, because you are leading with your heart and not
with your intellect. Take a moment and step back, do not give to
the caller, go locally to the Charity instead.
I don't know if this is a scam, but I must say, it really is a
shoddy way to increase your leads and profit margin on the
Internet - that is by saying - "If you buy so and so product I
will contribute a percentage of the profits to the Charity " -
in this case - Katrina Charity.
SEARCH ENGINES UNEQUAL PLAYING FIELDS
Yes, even in search engine optimization people have attempted to
find ways to push their sites to the top. It is called "black
hat search engine optimization".
It is said to be a fairly common practice, where the webmaster
will build multiple sites on a general theme then cross-link to
other sites in the same network. The whole purpose is to give
one or more of their sites a stronger showing in the search
engine results , and, thus, greater increase in traffic flowing
from the various network sites to their site or sites.
SEO Spamming
SEO spamming is designing a web page in an illegal manner so
that its rankings are improved. One such way is keyword
spamming. The designer will put relevant and irrelevant text in
the 'keywords' meta tag and often on the visible page text as
well. Many words are added and repeated, in an attempt to get a
higher ranking for a page. They will make the text look
irrelevant to the viewer, by making the font small and the color
almost invisible.
As you can see, all is the same, only the color of the beast
has changed. And what does that mean for the Internet Marketer
or the novice Internet Marketer who is just getting their feet
wet - be aware and do not partake at the drop of the hat. Pause,
and take a long look before departing with your money or your
identity.