Mind Tricking Sales Letters
MIND TRICKING SALES LETTERS
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copyright (c) Pavel Lenshin
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Hype is everywhere. There are no ebooks on internet marketing,
there are ebooks that change your life, bring you wealth and
happiness. Guess what happens when these ebooks don't change
their owners' lives? Right, buyers lose their belief!
Today's sales letters copy writing provokes inevitable harm to
customers and create a fertile ground for scams.
Marketing hype continues to grow decreasing the truthful part
accordingly. The line dividing the true business marketing and
marketing hype is difficult to catch due to the increasing
number of tricks and techniques used by online marketers.
We ruin people's belief, we decrease the credibility of the
internet as a business place, we support online scams and
spammers with our own hands, sometimes even without noticing it.
I've spent months exploring so-called "Free" traffic or
promotion opportunities and after all discovered that all they
want is to put my money into their pocket only for my right to
advertise and promote their offers. I bet you have been caught
with this "Free" trick also.
Programming language in 3 hours? Web-design skills in 2 hours?
What next? Millionaire in 1 hour? You can buy product with
web-sites provided, which you could set-up and start running
within 2 hours, but you will never be able to understand the
methods and techniques of writing your own ebook or creating
personal web-site during that blatantly advertised period of
time.
Guess what happens with a true "inventor", who, say, developed
his own system of completely learning Perl language in a month.
We all know that it is a true system, but due to well-advertised
marketing hype, no one will pay any attention to him, unless he
states something similar to "Become a programming guru in two
hours!". But he couldn't do that simply because his system
designed to learn the languages in a month, not in an hour or
two.
So ask yourself who wins under such conditions at the end? The
answer is obvious - scams, who advertise marketing hype and play
on people's laziness! Who will lose? The developers of true
fundamental systems that can truly teach people a new knowledge,
considering people's learning abilities, spare time etc.
I will share my simple rule with you. If I see on someone's
web-site statement proclaiming I will get any knowledge in
several hours others take months to learn, I immediately close
down the browser window, sometimes stop my online session in
order to forget the path to this site forever.
Solicited testimonials? Are they objective and true? Are they
informative for the visitor? Could you find a natural or
negative testimonial in someone's sales letter? Maybe one or two
in the entire internet just because of unprofessional author. So
why everyone tells you, that testimonials are so important?
Simply it is another psychological trigger to the mind. Want to
build credibility? Great! Publish unsolicited clients' feedback.
If there is no any, think about improving your offer rather than
bribing your customers to write a testimonial for you.
I see strong tendency towards hype, tricks and nonsense only to
force a visitor to buy. It will not be a big surprise if I soon
encounter an ad with 20 supporting testimonials telling me that
if I buy particular book today, then tomorrow I will construct a
jet-plain. That's why there is an army of disappointed people
who have bought 150 ebooks and simply don't know what to do and
what they need them for.
The roots of that marketing garbage lie at the bottom of the
competition. When hundreds of sellers try to promote the same
product using the same web-page, the competition becomes so
fierce that it is almost impossible to market without
advertising fraud.
In order to profit you should make your offer as unique as
possible. No more, no less.
Make your offer to be addressed to the buyers' side, don't force
them (using marketing hype) to buy product that you know is not
good enough or fake at all. To my mind, the best way is to
inform your customer about his/her benefits along with the
features, not instead. Let the customer choose what features are
really beneficial, and what aren't. Only that way can be fully
objective in relation to your customer. Given you're having
great offer, full customer satisfaction is what will make your
business literally explode.
Be honest. The result of selling one more hype product is
temporal, integrity and honesty with people you are dealing with
is for entire life. Decide what is more important to you.
Internet is our home. Let's make it clean and shining.