Right Keyword Holds the Key for Successful Website by
www.itsallaboutlinks.com
Finding the successful keywords is crucial in order to get not
only a lot but the right quality of traffic to the website.
Attractive Keywords are important for both: search engine
optimization and CPC campaigns. It is a process of trial and
errors and this work needs a lot of dedication. People use
keywords in order to search what they need. A keyword can be a
single word or a phrase. You need to expose your website with
the right keywords in order to attract people.
Preparatory work
You need to find out what people are looking for on your
website. What are the relevant terms to search for the
information or offers on a certain website? If a website sells
e-books, the people might not only type in the word e-book, they
might look for a specific e-book and use specific phrases. It
makes a difference, if a website offers e-books for business
purposes or entertainment. The people could type in either
marketing e-book, business e-book, affiliate marketing e-book or
star wars e-book, Harry Potter e-book.
If there are famous brand names on your website, you may use
them to attract people. An e-book website could be an affiliate
of Amazon and thus use the brand as keyword.
Test the keywords!
You will create a list of keywords and you will need to test how
popular and useful they are. You may use these keywords on your
website, within the meta tags and in the description and keyword
list of your submissions to directories and search engines. The
internet offers some useful and free tools to test them. Testing
keywords is recommendable.
Some useful, free tools for testing keywords
The Keyword Selector Tool of Overture lists a lot of suggestions
with alternatives of single keywords and phrases of the tested
keyword. It counts a search term that has been used during a
month. Thus the popularity of keywords and phrases can be
determined.
Google Adwords estimates the possible traffic in clicks per day
of a keyword. It displays the possible average position if using
Google Adwords. It calculates the daily costs according to a
given budget. It finds alternatives to each tested keyword.
Google shows the clickthroughrate CTR. This is the percentage of
clicks that a website receives in relation to the impressions
(the number of times a website is shown). The higher the
clickthroughrate the stronger the keyword!
Goodkeywords is a free windows software for finding the perfect
set of keywords for the webpages. The software can be
downloaded. No registration is required.
Using, supervising and revising keywords
It's not easy to find and choose the right keyword. The
described tools are very useful. The reality has to show the
results. It's important to supervise and track the used keywords
weekly and to revise them from time to time. Even a CPC campaign
on a small budget can be sufficient to determine the trends and
popularity of the used keywords.