Beginner's Guide to Search Engine Optimization.
Search Engine Optimization (SEO)
Search Engine Optimization, also known as SEO, is the art and
science of making web pages attractive to the search engines.
The better optimized the page is, the higher a ranking it will
achieve in search engine result listings. This is especially
critical because most people who use search engines only look at
the first page or two of the search results, so for a page to
get high traffic from a search engine, it has to be listed in
those first two or three pages.
In short, Search engine optimization is the process of
increasing the amount of visitors to a Web site by ranking high
in the search results of a search engine. The higher a Web site
ranks in the results of a search, the greater the chance that
that site will be visited by a user. It is common practice for
Internet users to not click through pages and pages of search
results. Search engine optimization (SEO) helps to ensure that a
site is accessible to a search engine and improves the chances
that the site will be found by the search engine.
Search engine optimization is the practice of guiding the
development or redevelopment of a website so that it will
naturally attract visitors by winning top ranking on the major
search engines for selected search terms and phrases.
Search engine optimization is the adjustment of html page
entities and content for the express purpose of ranking higher
on search engines. Search engine optimization is the skill of
designing or re-designing a website in order to improve the
search engine ranking of that website for certain relevant
keywords.
How do Search Engines Work?
In order to use Search Engine Optimization one must know full
functionality of Search Engines. The working is as follows:
Search Engines for the general web do not really search the
World Wide Web directly. Each one search a database of the full
text of web pages selected from the billions of web pages out
there residing on servers. When you search the web using a
search engine, you are always searching a somewhat stale copy of
the real web page. When you click on links provided in search
engine search results, you retrieve from the server the current
version of the page. Search engine databases are selected and
built by computer robot programs called spiders. Although it is
said they "crawl" the web in their hunt for pages to include, in
truth they stay in one place. They find the pages for potential
inclusion by following the links in the pages they already have
in their database (i.e., already know). They cannot think or
type a URL or use judgment to decide to go look something up and
see what's on the web about it. Computers are getting more
sophisticated all the time, but they are still brainless. If a
web page is never linked to in any other page, search engine
spider's cannot find it. The only way a brand new page - one
that no other page has ever linked to - can get into a search
engine is for its URL to be sent by some human to the search
engine companies as a request that the new page be included. All
search engine companies offer ways to do this.
After spiders find pages, they pass them on to another computer
program for indexing. This program identifies the text, links,
and other content in the page and stores it in the search engine
database's files so that the database can be searched by keyword
and whatever more advanced approaches are offered, and the page
will be found if your search matches its content.
Some types of pages and links are excluded from most search
engines by policy. Others are excluded because search engine
spiders cannot accesses them. Pages that are excluded are
referred to as the Invisible Web. The Invisible Web is estimated
to be two to three or more times bigger than the visible web.
Brief Introduction to Search Engines
While the public generally refers to all Internet searching
tools as search engines, there are actually three different
types of it. These types are as follows: