At last! A Fast & Easy Way to Increase Traffic!
In the mid 1990's -the 'early days' of the internet so to speak
- adding content to your site was about the best way market your
site. But in 2000, this 'content bubble' burst. Other exciting
profit models like e.g. banner ads came into fashion and were
the way to go. Now, five years later, this has all changed back
into the advantage of content marketing. Especially since the
arrival of Google Adsense, it's become fashionable and most
importantly profitable again to build content rich websites.
Okay, then the big question becomes: how do I get this content?
There are several options to do this. Writing material yourself
is probably the best solution BUT ... "But wait a minute, I
don't have time to site back and write so much; this will take
me weeks, no even months! And I'm already a very busy person
right now!" There are a few possibilities to overcome this
problem. I believe the second best option is to join a
membership site that offers content you can use and/or public
domain material for a specified membership fee. You can either
publish the material right away 'as is', or alter and
'personalize' to your needs. Now, before you start complaining
about the fee, still consider this: There are indeed also some
sites out there that offer content for free. "Wow , that's
great!" Yes indeed, at first sight, this seems like the perfect
solution: Problem solved and not paid a dime! It sounds too good
to be true, doesn't it? Well, unfortunately, that's because it
is: you can be sure that you will not be the only one who has
downloaded this content. There will be about tens of thousands
other ambitious website owners that want to make it online, who
also enthusiastically accepted this 'irresistible offer'. That's
quite a lot of competition. Furthermore, you can only use this
material if you also put the author's resource box, with a link
to his website off course. In other words: instead of your own,
you are in fact practically promoting this guy's website... Or,
as the old axiom goes, "You get what you pay for." Not only are
you competing against hordes of other people, but you're also
using a product that is certainly NOT unique or original. Don't
think that the search engines will rewards you for this.
Furthermore, the author is practically stealing your traffic
through the resource box link. Do I need to say that all this
doesn't add to the perceived value of the product that you are
trying to sell? Besides the fact that the content that you
receive, clearly is of better quality, the sheer fact that you
are working with a membership site also means that the chances
of success are much higher (as opposed to trying to compete with
an overrun market). The reason of this lies within the way most
of these membership sites are set up. Only a select number of
individuals are accepted to join and reap the benefits of the
offers through the membership. That's the best way they can
secure a market edge for their members. Since the number of
subscribers to the membership is limited and because not all
those subscribers will be using the material for the same
objectives, you can rest assured that you don't have to compete
with the rest of the world. Apart from that, it is amazing but
true that only a few of these members actually really use the
material that is offered to them. It always surprises me how
many people never do anything at all with the content to which
they have access. The big advantage of such membership sites is
that normally you have the guarantee that you can start using or
publishing the material right away. It means that the producer
has either purchased the rights to the material or has taken
care of all the research to verify that the work indeed belongs
to the public domain and that you can therefore use it without
copyright restrictions or other problems. Don't take this
lightly, it means you don't have to worry about: - Researching
the copyright - Scanning the material - Editing it to get it
ready - Writing a sales letter and other marketing materials -
Locating target markets and optimizing your site Instead of
doing all this hard work yourself, you can now concentrate on
promoting your site.