Blog Traffic :: Does How or When You Blog Matter?
What do I mean by how you blog?
One of the most common mistakes made by the novice blogger is to
fill their blog with 60 - 80% recycled content. Sure, it's fine
to quote other sources and give your opinion. But just
re-blogging other posts, or cutting and pasting reprint articles
does not a great blogger make.
And maybe you don't want to be a Great blogger. Perhaps you
don't have the time.
But you do want to be at least a good blogger, or you are
killing your blog's incredible potential to be a search engine
magnet, as well as boost your traffic and sales from both first
time and return visitors.
Your content doesn't have to be picture perfect, and you don't
have to make article-length posts to your blog.
But what you do need is:
* Blog Posts that Engage Your Audience * Blog Material that is
either Original in Topic, or Original in Approach * More
Original Content than Re-Hashed * Unique Viewpoints, Sources or
Perspectives to add to content that you quote.
Does when you post to your blog make a difference?
Yes. You're going to find that some days of the week get you a
better response, maybe because more people are online. Or
perhaps if you're an entrepreneur, informing other
micro-business owners, you might find that certain times of day
work best for you.
Paying attention to trends that work best for your site for the
time of day, week, and even year, can bring a measurable boost
to your readership. Some people, myself included, even find that
blogging when more people are likely to be on their site brings
a boost in sales.
There isn't much hard data as to why that is, but when you think
about an offline analogy, it makes sense. I don't know about
you, but if I'm browsing a store in a mall, it greatly increases
the chances that I'll leave without buying if no one is around.
Does that mean you have to be around and blogging all the time?
Not necessarily. But if you see a dip in traffic or sales when
you haven't posted in a while, a few short posts may help
reverse the trend.
There's also a certain pace of blogging that can help you secure
your search engine positions once you obtain them - but that's
another article.