Keep your audience awake!
The smartest course for a speaker to follow is the rule that a
straight line is the shortest distance between two points. The
best way of developing a speech is to focus on the one theme or
thought behind the talk and drive relentlessly towards it. One
of the reasons why this is a winning strategy is because most
audience members cannot concentrate for the duration of a speech
because of a number of distraction - such as other attendees,
noise and most importantly the thoughts in his/her head. A
speaker should not only ensure that his/her speech is clear and
easy to follow, the speaker should also ensure that breaks are
provided during the speech.
Many speakers have started injecting break sessions or even mini
exercise sessions during long speech to ensure they keep the
audience alert at all times. Promoting interaction with other
audience members is another excellent way to maintain your
audience's attention. Group exercises are excellent at promoting
interaction and keeping audience members alert. All these things
are important to changing the pace of the speech and will help
hold the interest and attention of the audience.
Not allowing interaction or breaks is like inflicting a
punishment to your audience. The average person will can take so
much "punishment" before escaping to more mental gymnastics or
worst by falling asleep.
The speaker who wants a completely relaxed audience will relate
quite a number of attention-getters during the course of his/her
speech. The story is told of Mark Twain when he was to make a
speech in front of a College audience. He began with this story:
"When I was coming up in the car with the very kind young lady
who was delegated to show me the way. She asked me what I was
going to talk about. I said I wasn't sure. I said I had some
illustrations and I was going to bring them in, but that I
hadn't the faintest notion what they were going to illustrate."
The talented Mark Twain had many illustrations and humorous
stories but he also had the rare ability and talent to center
them around some intelligent observation so that he was not only
entertaining by he left a message that made his talk worth
while. What's the value of this illustration for a junior
speaker? Simple, it may be dangerous to bring a story,
illustration or anecdote merely to break the monotony of the
speech or offer a diversion. For this reason, every
illustration, example or outside reference, brought into the
speech must be appropriate and must link in some way to the main
theme of the speech or the development of that theme.
A speaker must introduce diversions which will help the speech
rather than hurt it. And which will serve to help the audience
concentrate on the principal subject rather than lose interest
in it. Stories and anecdotes may be used as examples to
illustrate a point or help develop the ideas the speaker is
offering.