The Importance of Research
A friend has informed you that there is a job opening in his
office. You're intrigued, especially since it seems as if it is
time to move on from your current job. You immediately begin the
process of applying for the position, drafting your cover letter
and fine-tuning your resume.
However, you're forgetting a very important point. Before you do
anything else, you should research the company you are hoping to
work for.
At first, you might wonder why such research is necessary. After
all, research is time-consuming and can be difficult at times.
Also, if you are planning to apply to more than one company, you
may think you simply don't have the time to do any research.
The fact is, you cannot afford not to research prospective
employers. Such research can help you to write more effective
cover letters. It can also prepare you well for your initial
interview, as well as any follow-up interviews you might have.
And it can certainly help you to feel more at home if in fact
you secure the position you're seeking. Here are a few critical
questions that should help guide your research. What is the
company's corporate culture? Is it relaxed and laid-back, or
more formal? What is the company's mission? Has the company been
profitable in recent years? How is the company regarded in the
community?
You can find the answers to these questions through personal
contacts, newspaper articles, and local magazine articles. If
you can get a hold of a company newsletter, that can also help
to improve your understanding of the company. Remember, the more
information you have, the more you are likely to impress your
prospective employer--and the more likely you will be to secure
the position you're seeking.