"Penury Perpetuates Poverty"
So...you might just believe I hide behind computers creating and
updating my websites and researching potential markets. Well...I
love to spend time "in the street"..."under fire"...where the
"action is." As a copywriter wannabe...and I'm learning much...I
talk to many people on the street as well as business owners. As
a "hands-on" direct marketer, I pass out a lot of publicity
pieces...and get a lot of feedback.
Recently...I spoke with the manager of a very "posh" restaurant.
The publicity pieces they were distributing to the general
public reminded me of the bad olde days prior to
computers...where everything was "cut and paste" by hand. This
was perhaps the worst PR piece I'd ever seen. It was even
printed on the cheapest colored paper...which fades after 30
minutes exposure to the sunshine. Yet the establishment looked
great...great ambience...great location...great menu...great
drinks...great! It also seemed empty most of the time. Why? The
owner is a "penny pincher."
There is a huge difference between temporarily having to be
overly frugal and possessing a locked-in penurious mind-set. You
can tighten your belt during hard times by being frugal. No
matter whether times are good or bad...the penurious are always
in a sad state...never having...or enjoying any
abundance...which never seems to come their way.
Obviously...there is no business to be done here. My energy is
better spent on the wannabe "movers and shakers."
I've been working with a very frugal client. His business has
tremendous growth potential. He has a "killer" logo he didn't
know he had. We worked hard on a "killer" slogan which can be
modified to push whichever product/service he is offering at any
time. While there isn't much remuneration possible at this
time...I hope he becomes a long-term client. He is willing to
try something different. He is frugal...but far from penurious.
Over the years, I have discovered certain truisms that work for
me...my unfolding perception of "reality." One of these truisms
is