The Law of Large Numbers
It is often said that sales is a numbers game. The more people
we contact, the more chances we have to make a sale. That seems
pretty obvious. The more people we contact the better chance we
have of making a sale.
This doesn't just work in sales. It works in life. If we want to
get a date or find a job the more people we talk to, the greater
chance we have of being successful. Sitting at home wishing and
hoping that someone stops by doesn't usually get us what we
want. We have to be willing to make ourselves obvious.
The Law of Large Numbers simply tells us that, whatever we want,
we have to be willing to get in touch with people who will lead
us to what we want. It may be someone we meet knows someone who
will want to buy our product, has a job opening, or perhaps
knows a single friend. We never know who knows whom so the more
people we encounter the greater our chances are of finding what
we want.
If you want to be successful, applying the Law of Large Numbers
will help you. Someone out there wants to buy your product, has
a job opening, or wants to meet a single friend. The trick is to
find them. One of the ways is to get out there and start meeting
people. The more people you get in touch with, the greater your
chances of finding what you need.
I met a woman who was starting a consulting business. She said
that she wasn't too concerned that she would be successful
because she was following the rule of a successful salesperson.
The rule was simple. Contact ten people everyday and tell them
what she was doing. Her friend told her that if she would commit
to doing this success would be certain. Just think about this.
If you contacted ten people five days a week you will have
talked to fifty people about what you need. Multiply that by
four and you have two hundred people who now know what you are
looking for in a month. In a year, you will have talked to 2400
people who now know what you are looking for - and who knows who
they know?