Going The Extra Mile
Do you know people who just won't stop something until they're
convinced it's complete?
Do you see people getting great results for seemingly doing the
same as everyone else?
This article is about the power of Going The Extra Mile.
If you're an Internet Marketer then this could be important for
you, for anyone else it should be a fundamental way of life as
well.
I believe that our lives are a little bit like a computer game:
We start off with all of the variables and parameters available
to us with unlimited possible paths and outcomes. As our lives
progress, we make decisions and pick up tools along the way.
Those same circumstances are there for other people too, but
somehow each person makes different choices and takes a
different path, ultimately leading to different end results.
If you've been involved in any online projects, or even just
been part of a couple of Joint Ventures, you'll see that (just
as in a computer game), the people that approach things with the
complete game in mind, do a lot of little extra things with
miraculously seem to make a lot of difference. They make sure
they've considered all of the options before moving forward, but
they understand the need for urgency in order to finish within
time limits. They look for all of the possible opportunities
before leaving an area of consideration.
These people go the extra mile to ensure that they don't get
near the end of their game and realise they missed something
vital along the way. These people go the extra mile to do all
the little things that only make a small difference at the time
but combine to make a huge difference in the long run.
For example, if you've been running a website(s) for any length
of time and have had visitors come and go without giving them an
opportunity to let you contact them with updated information and
offers (using an ezine, or autoresponder) - You probably know
that you're leaving money on the table and not going the extra
mile to give those people the benefit of what you're offering.
An email facility (sequential autoresponder) is one of the most
effective marketing tools available currently (despite its
reduced effect due to Spam), yet there are thousands of
webmasters who didn't implement this when they created their
site, and have lost money because of it.
If you've created a fairly large site yourself and then wanted
to add an extra button/option to a menu, only to realise that
you now have to change that on 200 pages - all because you
didn't implement a way to do this automatically (like using
Server Side Includes (SSI)) when you started the site, you'll
see why it makes sense to go the extra mile out of habit, rather
than necessity.
This habit of going the extra mile applies to everything you do.
I believe that we all have the ability to connect with a greater
source than ourselves, and that in order to create true success
for ourselves we need to adopt the habit of doing things for
other people. When we give our effort/time/money, we're putting
ourselves in line for more of the same to return to us. When we
go above and beyond the normal, we're exposing that 'extra' part
of ourselves to the universal flow which will reward us back
tenfold. The return may not come from the person/people who
received your value, but it WILL return.
The value you get in return for your work comes in many forms,
you automatically increase your experience of any activity you
undertake and thereby benefit immediately for any work you do.
If your extra effort is in devoting your time to
self-improvement or study, this will make you more able to face
the world with an effective mindset, or give you qualifications
that people will pay well for.
If you adopt the habit of going the extra mile, your rewards are
multiple and varied. Anyone can use the power of going the extra
mile, whether you're in a 9-5 job and you stay to finish your
work before you leave (rather than jumping and running out at
5pm because it's That time), or whether you spend your evenings
educating yourself, or working a second job - you will be
rewarded for your efforts.
For Internet Marketers, going the extra mile can apply to
everything you do, especially when working with or helping other
online marketers and people starting out.
I've found this principle powerful in both personal and business
environments, so I urge you to use it for your own success.
Regards,
Andy Henry