More Than Facial Exercise...Facialbuilding!

How did you get started in FlexEffect? I began teaching Facial Exercise in 1976. At that time, Isometrics were the only form of facial training known to the public. A year later, still teaching Facial Isometrics, I became interested in weightlifting and soon after stepped into competitive bodybuilding. This move called for a marked reduction in body fat. Consequently, this loss of fat had an aging effect on my face. As a Facial Trainer this was not an acceptable trade-off! I had no intention of giving up bodybuilding, but determined to remedy my dilemma. On a hunch that resistance training could add fullness to my face in the same way it did to my body, I decided to convert each Isometric exercise into an exercise using resistance. This was the beginning of 'Facial Resistance Training' Est.1979 Knowing what it took to increase muscle density (fullness), I knew resistance training would be far more aggressive than the facial training I had been doing. This took a lot of nerve on my part since I, too, had been duped into thinking any handling of the face could prove detrimental. When I described my new training technique, which I later dubbed