Ten Steps To A Well Optimized Website - Step 4b: Site O

Special Text

"Special text" (as it is used here) is any content on your page that
is set to stand out from the rest. This includes bold, underlined, colored,
highlighted, sizing and italic. This text is given weight higher than standard
content and rightfully so. Bold text, for example, is generally used to define
sub-headings (see above), or to pull content out on a page to insure the visitor
reads it. The same can be said for the other "special text" definitions.

Search engines have thus been programmed to read this as more important than
the rest of the content and will give it increased weight. For example, on our
homepage we begin the content with "Beanstalk Search Engine Positioning