Overconsumption: America's Guiding Principle
America is a nation based on the principle of over-consumption.
We entered a pristine new world bursting with natural resources,
long-drained from the old countries we had left. We plundered
the hidden wealth of gold, and silver, and oil. We hunted the
great herds of bison close to extinction. We dammed the great
rivers, bridged the bays, polluted the seacoasts, and instantly
felled tress that had taken centuries to mature.
And when we had done, we looked around the world with our
voracious appetite, to see what else we could get our hands on.
We consume the rest of the world's natural wealth with a
terrifying, rapacious attitude: oil, natural gas, timber, steel,
rubber, production goods, textiles, automobiles. A major portion
of the earth's resources flow into the ever-open maw of the
United States.
Can we ever change direction and find a balance between
development and conservation?
Diminishing our consumption is going to be painful. It means
giving up our spacious SUVs for hybrids. It means adjusting our
thermostats to save energy when we would rather be comfortable.
It means giving up our luscious steaks and burgers for beans,
and rice, and vegetables.
We don't deal well with pain (just check out the analgesic aisle
at your local drugstore). We don't deal well with discomfort
(that's why we love our central heating and air conditioning).
We don't deal well with deprivation (that's why we carry
trillions of dollars in consumer debt). We don't deal well with
moderation (that's why we're obese).
Can any culture, entrenched in its traditions and beliefs, make
a concerted decision to change directions?
It can. Look at the changes wrought by the Reformation, the
Renaissance, the age of exploration, the industrial revolution.
African culture was forever changed by colonization, India
transformed under the Raj, and the great civilizations of South
America absorbed and redirected by Spain and Portugal.
America has a choice: it can transform itself through its own
deliberate efforts or wait for outside forces (the depletion of
oil, the greenhouse effect, the rise of anarchy in starving
countries, the development and transmission of ever more
virulent diseases) to mandate such a change.
To manage, control, and contain such change, we need to take,
individually and collectively, critical actions now.
1.Conservation.
The government is charged with managing our natural resources
and enormous tracts of rich land and forests. We may pressure
our representatives to protect our environment but we abdicate
our personal responsibility when we rely solely on government
action.
As individuals, we can take steps, usually uncomfortable and
often painful, to clean up our private environment. We can trade
in our gas guzzlers for small, efficient, compacts. We can
recycle our containers and packages and refuse to buy anything
that contains Styrofoam or other non-biodegradable materials. We
can pick up the litter that clogs our highways and rivers and
beaches. We can adjust the temperature in our homes and offices.
We can cut our food consumption in half to allow more food for
the rest of the world. We can limit ourselves to two children
per couple to reduce the population explosion that threatens not
only the environment but our future lifestyle. We can direct our
money and our business into companies that focus on green power,
efficiency, and "smaller is better" planning. We can learn to
live in less space and reward contractors who build smaller,
earth-friendly homes instead of wasteful mansions. WE can learn
to live in harmony with our neighbors by turning off our
boomboxes and incessant cellular telephones to create quiet
pools of serenity.
2.Reduced Demand.
The world of commerce exists to meet the demands of consumers,
that is how companies make money. To keep making more and more
money, new demands must be created. That demand is cleverly
generated by the advertising gurus and marketers who have
created a throw-away society where everything must be constantly
replaced and products just a year or two old are considered
outdated and useless.
As individuals, we can fight this money-producing yet ultimately
destructive current. We can keep our cars until they wear out.
We can update our electronic dfevices instead of replacing them.
We can go back to actually repairing things - shoes, appliances,
clothes, jewelry, buildings -instead of merely throwing them
away into the ever-growing refiuse dumps and oceans and
replacing them. WE can develop an attitude that gives social
status and personal reinforcement to those who elect NOT to keep
up with the Joneses. We can impart social stigmatism to those
who exhibit conspicuous consumption and disregard for the
environmental rights of all. And we can set self-imposed limits
on ourselves by electing not to grab everything we want and
learn to focus on what we need.
3.Balance.
We are all familiar with the concept of pork barrel politics. It
is an extension of our personal beliefs that we're entitled to
something, even at the expense of others who want the same
thing. We would all love regulations that control the actions of
others that annoy us: "They should outlaw that . . . There
oughta be a law . . . Why doesn't somebody stop them? . . ."
However, when a law is proposed against something we enjoy, we
fight tooth and nail to retain our rights and privileges.
For example, a non-golfer can make a very convincing argument
that courses and country clubs are an unconscionable waste of
valuable land, used only by the few who can afford to belong,
which could be must more efficiently utilized for affordable
housing or public parks. An avid golfer would be aghast at the
thought of no more rolling greens peppered with little cups.
It's the old "not in MY backyard" way of thinking. Let's build
more prisons, but not here. Let's create safe houses for the
homeless and mentally ill, just not on my block. Let's build
more airports to ease the congestion, but don't take off over my
house. Let's build a super dump for our contaminated garbage,
but not in my state.
We are willing to go along with almost anything as long as it
doesn't infringe on our personal territory. We can develop a
more balanced view when we realize that everything is everyone's
territory. We share the same planet, the same finite resources,
the same wants and needs.
When we move into such a collective mode, we can abandon our
long-held territoriality and start to make collective decisions
about what is most effective and logical for the most people.
The demand to share the pie equally usually comes from those who
have no pie. If the person who already has the largest piece on
their plate decides to put it back and share evenly with all,
the meal, and the world, can be transformed.