Web directories increase traffic and profitability
A web directory is cyber yellow pages. It has different
categories under which one can locate relevant information.
Online businesses increase profitability, web traffic, and
search engine ranking by submitting websites to directories.
Submitting to web directories is to broaden your horizons.
There are many benefits:
* Most directories attract considerable traffic. Surfers access
specific categories of interest to them and open websites within
the category. By default, the website submitted by you will get
"click through traffic."
* Spiders released by search engines will add your site to
search engine indexes. And, links from directory pages are
automatically indexed.
* Higher rankings on the search engine page for key words
optimizing the website. Ensure that the anchor text linking the
directory to your website has a phrase that identifies or states
clearly the functions offered by your website. This will
provide: higher click through ratings; better rankings in search
engines; a greater number of links enabled by variations in key
phrases.
* Increased number of links to your web page. Surfers will find
links to your website, as being in a directory means receiving
many back links. The more the number of links the higher a
search engine ranking and the greater the number of viewers or
users or clients.
* Enhanced credibility. Being a part of a quality directory
means that you website has been through stringent vetting
standards and reviews. Internet surfers are aware that only
websites of high standards are listed in a directory. Websites
listed in directories with credibility means these are the sites
of choice and, they are guaranteed excellent content as well as
services.
* A niche directory that is specific to your business will
direct potential customers quickly and efficiently. The cost of
submission can be quickly recovered.
* Provide simple links with a high PR category pages and few or
minimal outgoing links. This ensures maximized popularity links
to your site, boosting rankings.
Be prudent in your choices:
* Limit the number of directory submissions.
* Submit to all established free niche directories and just a
few selected paid submission directories.
* Make use of sponsored links to jump start traffic to your site.
* Find out whether the directory uses keywords or uses an
editorial approach using editorial ratings.
* Discover what sponsored listings signify. These are always
listed first.
* Figure out whether the directory has alphabetical ordering or
a first come basis.
* After inclusion in directories of standing, get listings in
search engines with site rankings.
Do your homework, make wise choices. Experts recommend
selecting niche sites as well as giants like Yahoo and DMOZ.
Study thoroughly the comprehensive guidelines provided by
directories. Think out and plan your marketing strategy and
targets. Random submissions must never be made. You must achieve
a ROI, return of investment.
About the Author: Paul Wilson is a freelance writer for
www.1866WebDirectory.com, the
premier website directory provides human edited categorized
website listings including business websites, news websites,
gaming websites, shopping websites, travel websites and more. He
also freelances for
www.1888PressRelease.com.