Bulk SMS guaranteed delivery vs commercial routes
The bulk SMS industry changed substantially over the last
two years or so as sp@m became an issue with carriers and the
industry defined itself by distinguishing between the features
of a route and the price the client pays.
As a result, we now live with a situation where "you get what
you pay for". In an earlier article, we
discussed how a bulk SMS client should choose the route
he wish to use. We looked at the different features and options
that are available.
In this article, we will take a look at the difference of
commercial bulk SMS routes vs guaranteed bulk SMS
routes also known as premium bulk SMS.
Commerci
al bulk SMS routes: may include all features a
guaranteed route offers but the delivery is not always
guaranteed. Users therefore always have to test before they send
a batch. Managed sends always include one message at the end of
the batch sent for management to check whether the messages
before theirs were delivered. Some of the very cheap bulk
SMS routes might not offer delivery reports, have fixed
numeric sender ID etc.
Guaranteed Bulk SMS routes: on the other hand
guarantee not only delivery, but also include all the features
that clients wish for (delivery reports, dynamic sender ID,
short code originator, binary support etc). That is the
advantage. The only negative point is that guaranteed bulk
SMS routes are charged at a premium price.
So, let's take a look at the price issue:
Let