Two Quick And Easy-To-Implement Tactics To Monetarise The
Traffic ALREADY On Your Web Site!
The Internet is full of "How To Get MORE Traffic To Your Web
Site" Schemes, Strategies And Techniques...
And yes, while getting more pre-qualified traffic to your web
site is always a positive thing, a better approach is to
utilize/ maximize the traffic that is ALREADY there, on it (your
web site that is).
Here's a better question... "What are you doing with the web
site traffic that's already ON your web site?"
Or, a simple premise... "If a person is already ON your web site
they're searching for something, right?" They just didn't turn
up on it because there was nothing worthwhile to watch on TV...
or they thought they'd just go surfing while waiting for the
roast (dinner) to cook.
They WANT something from you (and your web site).
Here's what happens (in the brain) when a person lands on your
web site.
The brain says to itself "What is it?"... and then it says
(again to itself, unless you're in the habit of talking out loud
to your own brain)... "What's in it for me?"
Now, if the brain (aka that thing between your ears) doesn't get
a good, CLEAR answer to its own question/s, then it gets very
confused very quickly and then it says (again to itself) "I'm
confused, I'm going elsewhere", or... "I think I'll go check out
the roast dinner now".
Bingo, They're gone (probably never to return again).
Now, here's another way!
Master Internet marketers talk a lot about "sales funnels". What
they mean by this is the directing of people from an OFF-site
source (usually another web site, text link ad etc) down a
pre-determined path towards their own pre-determined (and
desired) outcome (usually the signup to a list).
So, what if you were to take this (sales funnel) concept and
apply it to your ON-site traffic and systems? What would happen
then?
Well, I did just that. I tested my own theory, and noticed an
immediate and dramatic spike in traffic to my own pre-determined
(and desired) ON-site outcomes/ actions (from people who were
already ON my web site).
I used techniques to redirect people (who were already on my web
site) to my desired outcome (and I tracked these systems to see
what happened).
The sign ups soared!
Here's what I did.
1. Used a new generation popup system on the landing page.
Now, when new visitors landed on my site a high percentage of
them clicked on the "PS" type (popup) note and were taken
through to the offer ON my site. This page (of course) has a
navigation bar. People can still access the other content that's
ON my web site.
2. Set up a footer - text-based banner - on every second tier
page.
The copy in this footer banner was unobtrusive. It repeated the
message on the "PS" popup on the landing page. I used text (to
'say' the benefit).
My conclusions,
>>> "In addition to working on increasing traffic to my web site
from OFF-site sources, implement better ON-site
traffic-direction techniques for the traffic that's already on
it", and
>>> "Point first time visitors towards my own (desired) ON-site
outcomes, right up front... and then KEEP them on my site with a
consistent - benefit laden - navigation bar".