How To Analyze Your Website Traffic - PART 2
For PART 1 Click here.
Additionally, web traffic stats can help you determine effective
and ineffective areas of your website. If you have a page that
you believe is important, but visitors are exiting it rapidly,
that page needs attention. You could, for example, consider
improving the link to this page by making the link more
noticeable and enticing, or you could improve the look of the
page or the ease that your visitors can access the necessary
information on that page.
If, on the other hand, you notice that visitors are spending a
lot of time on pages that you think are less important, you
might consider moving some of your sales copy and marketing
focus to that particular page.
As you can see, these statistics will reveal vital information
about the effectiveness of individual pages, and visitor habits
and motivation. This is essential information to any successful
Internet marketing campaign.
Your website undoubtedly has exit pages, such as a final order
or contact form. This is a page you can expect your visitor to
exit rapidly. However, not every visitor to your site is going
to find exactly what he or she is looking for, so statistics may
show you a number of different exit pages. This is normal unless
you notice a exit trend on a particular page that is not
intended as an exit page. In the case that a significant
percentage of visitors are exiting your website on a page not
designed for that purpose, you must closely examine that
particular page to discern what the problem is. Once you
pinpoint potential weaknesses on that page, minor modifications
in content or graphic may have a significant impact on the
keeping visitors moving through your site instead of exiting at
the wrong page.
After you have analyzed your visitor statistics, it's time to
turn to your keywords and phrases. Notice if particular keywords
are directing a specific type of visitor to your site. The more
targeted the visitor - meaning that they find what they are
looking for on your site, and even better, fill out your contact
form or make a purchase - the more valuable that keyword is.
However, if you find a large number of visitors are being
directed - or should I say misdirected - to your site by a
particular keyword or phrase, that keyword demands adjustment.
Keywords are vital to bringing quality visitors to your site who
are ready to do business with you. Close analysis of the
keywords your visitors are using to find your site will give you
a vital understanding of your visitor's needs and motivations.
Finally, if you notice that users are finding your website by
typing in your company name, break open the champagne! It means
you have achieved a significant level of brand recognition, and
this is a sure sign of burgeoning success.
This article may be freely reprinted as long as all links and
author information remain.