What is one thing a home business entrepreneur should be constantly working towards?

We will begin this topic with one assumption, that our home business comprises selling through a website. Meaning we are website owners. In which case, we may want to manage our website ourselves or hire someone to manage it for us. In either option, it is in our interest to know what goes into making our home business a success or what we are paying for to achieve success at it. Internet is full of claims, information, advice and secrets on how to get success with home business. Some self proclaimed as well as genuine gurus are selling info packed in ebooks while some ask you to download videos and guarantee you can replicate their success. What you have to understand is that all these people are selling you the same truth