Is anyone visiting my web site?
Is your web site performing as you expected? Do you know who
visits your site and how often? What is the nature of their
visits? Where do your visitors come from? What other web sites
or search engines are referring visitors to your site? What web
pages interest your visitors the most and which ones attract
less attention? As a teaching consultant of On-line Marketing
courses, I frequently formulate similar questions to audiences
that generally include sales directors and marketing executives
from medium and large size companies. My listeners are always
amazed when they realize that even though their companies are
investing large sums of money to conduct market studies or
purchase marketing results (e.g. Nielsen) to learn about their
client