Virtual Airport
Aero Registrar Secura GmbH proposes to the IT departments of
airports to sell aero-domains to companies at the airport.
Airports can build a portal of the airport and forming by this a
kind of virtual airport.
The advantages:
1.Search engines are today focusing link popularity. If airports
would build a portal of the airport with interested companies
and ask the companies at the airport as a condition for getting
the aero-domain and the link to their websites that the
companies link back to the airport's website, the airports will
get many links back to their own website.
By this they increase the success of their website. Especially
Google,the most important search engine of the world, is working
with link popularity. If you assume, that the website is
important for your marketing, you should try to improve your
ranking at Google and other search engines.
2. ICANN accredited Registar Secura will sell to airports the
domains for other companies at reseller conditions. The IT
departments can sell the domains at the price, which they think
is fitting. The IT departments of airports will have an economic
advantage at every sold aero-domain.
We also propose to airports they you should realize the shortcut
initiative of SITA. One of many examples: If somebody is
entering at the PDA parking.youraeroport.aero, there are hints
how to go and/or drive to the parking lot. Secura GmbH is also
ready to make free subdomains in order to help to realize the
shortcut initiative.
Hans-Peter Oswald
The author is the CEO of Aero Registrar Secura GmbH