Getting people to join your company can be hard work. Whether you are looking to hire staff or to build a downline for your network marketing business, attracting the right people is key to your success.

Obviously you want productive go-getters who are going to make a contribution to the bottom line, not just warm bodies to clog your cycles and waste your time. But how do you find the right people?

Take a cue from the marketing folks. Become a magnet for interested, qualified "prospects" who eagerly want to become a part of your team. Use an established technique that draws new customers as a model for attracting downline participants and employees to your company.

What is this technique? It