4 Methods To Master The #1 Success Secret Of Infopreneuring (2
of 3)
If you don't have good fresh content to use for new products,
your momentum comes to a crashing halt and so does your
business. So the question begs itself, how do you consistently
create new content? Here are your four basic options:
1) You can continually write your own materials...and you should.
2) You can record your thoughts and get them transcribed... and
you should.
3) You can hire a ghostwriter to write materials for you... and
you should.
or
4) You can purchase the rights to content that you can resell...
and you should do this as well.
Each option has its own positives and negatives but in my
opinion you should be doing a little bit of each.
Let me explain...
3) You can hire a ghostwriter to write materials for you
Hiring a ghost writer has some major advantages and
disadvantages. First and foremost it takes a HUGE burden off
your shoulders to create original content. Secondly it frees up
a lot of your time. Third, it feels great when you get an email
from your ghostwriter and the ebook/book/manual/article(s) are
all complete and ready to go - it truly is the magic pill.
There are some downsides however. The first one is the cost.
Depending on your project, it can cost anywhere between
$400-$3,000 to get an ebook, book or manual created.
This is relatively cheap when you think about the fact that you
can now sell that content and profit from it as long as you sell
it, but it still costs quite a bit.
The second major downside is the time it takes to communicate
with the ghostwriter. If you are anything like me, you don't
want to be sending out crappy information. So that means YOU DO
have to involve yourself in the process.
Forget what all the "gurus" try to tell you about how easy it is
to just hire a ghostwriter and wake up with a finished product.
You tell me if this process is as easy as slapping down a check
and receiving a perfect book a few days later:
First you send your initial thoughts and plans for what you
want. Then they send back their outline, you make adjustments to
the outline, and a few days later they send back the proof for
the outline.
Once the outline is completed you give the go-ahead and they
write the rough draft. Obviously this takes some time (usually
between 1 week and 2 months depending on your project) but once
they have completed the rough draft its up to you to read the
rough draft and suggest any changes.
You'll want to go over the rough draft with a fine tooth comb to
prevent the writer from going in a direction you didn't want.
This isn't any small task but its well worth the effort because
you are ensuring that the product you are creating is of a high
standard.
When you finish the edit of the rough draft the ghostwriter
makes the adjustments and then sends you a final draft. You read
the final draft and give the final ok. Phew!! That's a lot more
than just placing a bid on eLance and having a book show up on
your doorstep ready to sell.
Now, if you care about the quality of the products you create
please pay close attention to this next sentence.
You need to actually READ what the ghostwriter has created for
you.
It will almost always require you to make some final changes.
Make sure you get EXACTLY what you are looking for otherwise
it's a product that you yourself haven't even completely read.
Would that make you comfortable selling something with your name
on it and you don't know everything contained inside?
I can't tell you how many products I have purchased only to find
it was the same old stuff just rehashed. Read what they write
for you. Create quality content!!
So although a ghostwriter does save you a TREMENDOUS amount of
time, please don't be fooled into thinking that once you hand
over the assignment your work is done. It's not... unless you
want to create a crappy product.
It still takes work but it's A LOT easier and takes WAY less
time once you have the raw materials to work with. Your job is
to polish that collection of raw ideas into the high quality
product that would make even your Mom proud :)
If you enjoyed this article make sure to look up the other two
articles in the series dealing with the other 3 methods of
creating content: Part 1 - Writing your own materials and
Recording Your Thoughts and coming soon, Part 3 - Purchasing The
Rights Of Content You Can Resell!