8 excellent ways to sell your back-end products more
successfully!
A back-end product is a product that you attempt to sell to your
customers after they have recently purchased a related item from
your business. Selling back-end products is an extremely
effective way of boosting your profits. It is a lot easier to
sell products to those who have already bought from you than to
seek out new customers. Of course, it is extremely important
that you have a steady flow of new customers but it is also
important to keep up with older customers and always be looking
to lead them to make another purchase. If you make transactions
on your website a good experience, older customers are very
likely to look to do business with you again. It is your
responsibility to persuade them to make that decision. Here are
8 ways to sell your back-end products more successfully:
1. When you ship the first product to your customer be sure to
leave a leaflet all about your back-end product. Make the
leaflet bright and colourful so that it is not thrown straight
in the bin. Promote your back-end product in great detail,
telling the reader how it will benefit them.
2. Give your customers a free surprise gift when they buy their
first product. The most effective gifts are ebooks because they
are very cheap to product and are very easy to distribute.
Attach an ad for your back-end product to the free gift. Your
customer will be in a positive frame of mind due to the free
gift he has just received and so is likely to look at your ad.
3. After your customers purchase, take them to a 'thank you'
page. On this page you could promote several back-end products
you have. Make your customers feel good about themselves and so
keep on congratulating them on making a good purchase. People
like being told that they have made a good decision. If they are
made to feel this way they might be persuaded to make another
purchase.
4. Start your own 'customers' only ezine'. Let anyone who has
made a purchase from your site sign up free to this ezine. As
well as offering quality content in this ezine you could also
promote your back-end product in every issue. This way,
customers will see your back-end product offer on a regular
basis.
5. If you sell expensive products then a great way to bring a
customer to make another sale is by sending them a card on their
birthday or on holidays. Put a small advertisement inside the
card. Although sending a card sounds ridiculous, your customers
will be touched by how you have remembered their birthday.
6. If you sell electronic products, like ebooks, then be sure to
include ads promoting your back-end product within. You can be
sure the reader will see your ads because they will be trying to
extract all the information out of your ebook for the best value
for money. If your ebook is well written and interesting, then
your customer will be very interested in purchasing again.
7. Create a 'customers' only' area of your site. Fill this area
with interesting content and some free downloads to really boost
this area's traffic. Then, subtly add ads promoting your
back-end products around this area. Be careful not to load this
area with ads because otherwise customers will recognise this
and will not return.
8. Send your customers a thank you email after their purchase
and include your ad for your back-end product. Try to disguise
the fact that your email really is an ad. Make it look like you
are trying to do your customers a favour by showing them
additional back-end products which they might like or might
benefit them.