Understanding the power of viral marketing online
The story of how Hotmail moved from zero to a couple of million
subscribers in a few months is one that is often told in many
sites all over the net. However it is a story that many do not
quite understand. If they understood it, we would be seeing many
more online success stories and fewer online failures. Because
the word has also been over-used by hype peddlers, many times
people associate the word viral with spamming and other online
activities bordering on the illegal.
Viral growth and marketing has always been with us
They fail to realize that viral growth and marketing is not
something new to the human race. In fact it has been there since
the beginning of time. The human race began with two people,
Adam and Eve. Today the human race has filled virtually every
corner of this huge planet. Many religions of the world started
with a single person but were quickly