Why one-man-basement-operations will not do for your hosting
service.
A proliferation of hosting setups run by kids out of their dorms
or by hobbyists from their basements, as cash cow part-time
operations, have had the effect giving the hosting industry a
bad name mainly because of the poor service that has been on
offer.
Nightmare stories abound from web site owners who made the
mistake of casually signing off their e-commerce operations to
the mercies of poor hosting services. Still the proliferation of
hosting services has had the good effect of dramatically
bringing down prices.
Still, the obvious disadvantage of low prices on the other hand
has been that it has kept away many real professional companies
from entering the industry. This has meant that services from
many companies have remained poor and below acceptable standards.
In some cases this has cost some e-commerce entrepreneurs dearly
in terms of lost revenues. For example how do you recover
traffic that you spent dearly to generate only to have them miss
your site simply because the site was down for one reason or
another? Or even worse, because it took too long to load and
they clicked on to somewhere else?
This is the reason why smart web site entrepreneurs are taking a
closer look at their web host or web hosting provider these
days, realizing that it is a very critical area of their
operations that they cannot afford to be casual about. The host
impacts directly on their success and ultimate profitability.
But this is not to say that all small operations are bad. To be
fair there are some dedicated web hosts who