Boost Sales With Targeted Web Images
Images add pizzazz to your web site. You can make a web site
more visually appealing and support your web content by
providing a visual representation of your product.
Images also communicate a message. They can trigger feelings and
emotions. Carefully selected, quality images that accurately
support your sales copy will help to produce a positive response
in your web visitors. More importantly, focused, high-quality
web images will increase your sales! Quality graphics, like an
overall quality web site, will inspire trust in you and your
products.
Keep in mind that not just any image will be an improvement. In
fact, if your choice of graphic images (photos, clipart,
illustrations) is not properly focused and of high quality, then
you could actually lose sales. Poor graphics will damage your
credibility instead of boosting it. They suggest that you are
not professional, your sales message is not to be trusted, and
your product's value will become suspect.
What kind of graphics should you add to your site?
Use unique graphics that represent your products and enhance
your sales message. Here are some images that can do that.
* A professional-looking header image at the top of your web
pages. This is the first thing your web visitors (and potential
customers) will see, and therefore is your first chance to make
a good impression. * An image representing your products. This
can be an ebook cover, software box cover, or CD cover image. *
An attention-grabbing order button to attract people to your
order link. Including action verbs in your order buttons, like
"Click Here to Order Now!" can increase sales. * Turn navigation
links into images and keep them consistent on every page. I also
recommend that you provide text links in addition to the image
links for search engine optimization. You can put the text links
at the bottom of the page. * Include your URL on each Web page
to make it easier for people to go back to your Web site when
printing or saving your Web pages. You can include your URL and
copyright information in an interesting-looking footer image.
Don't use too many images as this can have a negative affect.
Too many images tend to distract the visitor which lessens the
impact of your sales message. Use only enough images needed to
support the focus of your site. The bottom line is: A few
quality, focused images sell!