Small Business Website Design Guide
Many small business owners, who still don't have websites for
their businesses, now are going to enter WWW marketplace.
Although there are many various web design and development
services offered by companies but sometimes it's not easy to
decide what exactly is needed.
Usually small businesses web sites are of brochure type and
mostly contain information about the company and products or
services it offers. The web site is dedicated to help building
business relationship with potential partners and attracting new
customers, so it must be made at high professional level but
still being affordable for small business scale budget.
Let's see what is needed for typical small business web site.
1) It must have custom site design with up to 10-15 pages, not
just another template used million times before for other
websites. The design must be unique and appropriate exactly for
this web site.
2) Content management system (CMS) that allows the site owner to
manage pages content by himself. The CMS must have simple and
user-friendly interface giving real freedom for text content
editing, images managing, and tables, charts, and diagrams
building. The site owner must be able to update content when he
needs and how he needs without being or hiring a webmaster. It
really saves time and money that is very important for every
small business owner.
3) Search engine optimization (SEO) is important as it gives the
site a good start for further promotion if the owner needs it.
SEO must include researching of online market area and finding
appropriate strategy for the site optimization, promotion,
analysis of competitive web sites, meta tags creation, site
content optimization, and basic manual submission to search
engines and web directories.
4) Domain name and reliable and affordable hosting. Both the
services must be registered for the name of site owner who will
own all rights.
It is ideally to have all these features in one package offered
by one web design company so small business owner doesn't waste
time for searching all these services separately.