Marketing in unexpected seasons

This is the time of year when everyone's mailbox is flooded with holiday greetings and holiday offers. In all this clutter, it is entirely too easy for insignificant voices to get lost. Instead of sending out a December greeting card along with dozens or hundreds others in your customers' mailboxes, look for times when you would not be drowned in the flood. Birthdays and wedding anniversaries are obvious times to commemorate. So are milestones such as children's sports achievements, graduations, and of course, holidays like Halloween, Valentine's, Independence Day, the day of the All-Star game, among others. Think outside the box. For instance, think how thrilled, will your customer be when you send a letter marking the 100th day since he or she started doing business with you. Consider some personalized cards or a 10% off coupon? Do you think the customer might have some positive things to say about you to family and friends? Yet the principle is sound. Recognize special events in your customers' lives. Also consider that even on lesser days, you will still have plenty of competition for your customer's attention. You may not want to get involved in requesting and tracking this sometimes-sensitive information. Here are some tips on how to go about choosing the customers you will be sending special occasion cards to? Try to identify the top 20% of your customers who probably account for 60-80% of your revenue. Send them a series of special mailings, maybe even a newsletter. Offer them special deals or extra services. Provide incentives for them to refer their friends. Identify five serious prospects that have expressed significant interest but have not bought yet. Ask for five minutes of their time. By telephone, find out exactly what they need form you in order to buy. Provide an incentive for answering the survey such as a free gift with their first order. Identify and take note of special times that means a lot to your customers. Surely this task would not be taking all of your time. Besides you get to advertise yourself by doing this. The possibility of your customers showing off to others is very much likely. There are events in life that needed to be celebrated even in the most simple way. Nothing can beat the feeling of having someone that is not even related to you giving you something for that day. A simple card can mean a lot. For comments and inquiries about the article visit http://www.colorprintingwholesale.com