Types in Logo Design
Text-Based Logo Design The mainly extensively used of all logo
types; the Text-Based design focuses on text and style but can
include other elements as well. A Text-Based design may be best
suited for corporations whose name successfully portray what
they do (TCS Couriers, Home Freight) devoid of graphical
essentials to communicate that message, a literal explanation of
the words is often necessary. (For example, all of us know it
very well that Wal-Mart is a very big mart because its logo design actually
explains it all.)
A Text-Based design is often text only with exclusive
typographic behavior (e.g. Microsoft, Yahoo). Most frequently
however, the business name is included mutually with easy
graphic elements to create a clean, simple individuality. The
depiction of the word in essence turns out to be a
representation of the business.
Prefer a Text-Based design when: * Communication funds are
inadequate and should be paying attention on name recognition. *
Your name is logically distinguishing but not (yet) a household
word. * You want to correlate products or subsidiaries with the
parent more clearly and directly than a symbol permits.
Letter-mark Based Logo Design Comparable to a Text-Based design,
a Letter-mark Based design is entirely typographic mark,
typically concerning initials or abbreviations. Monograms and
anagrams are Letter-mark Based design. The illustration of the
letters fundamentally becomes a symbol of the business.
Prefer a Letter-mark Based design when:
* Your initials interpret graphically better than your genuine
name. * You need to link subsidiaries to the parent and can't
easily use the name. * You can afford to teach the public what
the Letter-mark means. Brand-mark Based Symbol An easy but
strong graphic figure, often abstract, that harmonizes a facet
of a business or service and symbolize a company by
relationship. (Think of NIKE or Apple Computer.)
Prefer a Brand-mark Based design when: * You need an emblem on a
product. * Your name is too long, too common, doesn't interpret
well globally, or has no qualities. * You need to link auxiliary
to the parent and can't easily use the name. * You can afford to
teach the public what the symbol means.
Icon-Based Logotype Icon-based logotypes are also referred to as
combination marks. An Icon-based logotype generally combines a
brand-mark Based symbol with a word-mark Based. The combination
can be loose or integral. With a loose combination, the elements
can be used together or separately. A good icon based company logo design
can effectively communicate what a company does as well as
reflect the company personality.
Prefer an Icon- Based design when: * You are a startup
enterprise or small business with limited funds. * Your name is
reasonably distinctive but not (yet) a household word. * You
need an emblem on a product, but want more than just a symbol.
Since Icon-based Logotypes communicate more readily than other
logo design types, less marketing is required for the logo to be
effective. Therefore, icon-based logotypes are the most cost
effective type of logo design available and are ideal for
startups or small businesses with limited marketing budgets.