Search Engine Optimization

Search engine optimization is the very key to all website success, and has been a driving force in gaining traffic for my blog/site. It is key for every website to have a search engine presence or you will not get the traffic that your site really deserves, and this goes for both websites and blogs. The reason that I am writing this article is that I was on a call with this guy that was asking many different questions about his website, and he was telling me how he was able to successfully optimize his website for Google, but was lacking the traffic from Yahoo! and MSN, that he felt would be nice to receive. This leads me to another point. Every single search engine is different, and this may seem like a ridiculous statement because they are 'work' the same way, as in, you search for a keyword and it brings up all related content that it finds. But I guess the real question is, how do they retrieve the content? That is exactly my point, and that is the difference. Although every search engine works the same way, they gather content differently, there search spiders work differently. For the most part it seems that Google is a step above the rest when it comes to massive content searching, and seems to reveal the more relevant searches. Now that we know how search engines work, let's look at some ways to help you improve your search engine presence. The most obvious but not always talked about way to give your search engine rank a life, would have to be search engine submission. It is very possible to submit your site or blog into search engines through very simple submission forms. This is sometimes a quick way to get your site indexed but not always. Google, and Yahoo! offer this service, but there are no guarantees on the amount of time it will take them to index your site. This isn't always required because there search spiders will eventually find your site and index its content. The use of Meta Tags is of high important in the last sentence, and we'll go over that a little later. Here are a couple sites that will help you submit your site. AddMe.com Submit Express Another great way to have search engine spiders crawl your site quicker is have a webpage devoted to links. In other words, create an entire page that has nothing but links to your pages, this is otherwise known as a sitemap and is a great optimizer once it gets indexed. I would highly suggest this, as it is good traffic booster. You can actually find neat little applications that will do this all for you. Pingoat Google Sitemap Creator There are several tags that you can place in your head tag that will also help search engines see and index you properly. The first that we will discuss is the