When planning the internet marketing strategy that will work for
you
Having an effective internet marketing strategy can be as easy
as one, two, three now that there are tools you can use to
market your product or service for you. But then there are
marketing gimmicks that many owners and designers have fallen
into.
Once in awhile you come across a website that looks good with a
particular browser but view it with a different browser, and you
can't even read the text on the page. The worst thing that can
happen is for most of your visitors to not see and understand
what it is you are saying through your site.
It is therefore important that some things should be considered
when planning on taking your marketing in this complicated and
cruel online business.
First, navigability and functionality should come before
artistic excellence. It is useless to make your site a
masterpiece if users cannot navigate around it. Even after they
reach the main page, they have no clue as to how to go where
they want to go.
Images enhance the look of a page. But it is not advisable to go
overboard in stuffing your page with loads of images. Remember
that most net-surfers use a dial-up connection. The average time
to load a page should be no longer than 5 seconds.
If it is longer, the surfer will most probably click away
elsewhere. So, within this time, all the images on a page must
be loaded as well. To give an estimate, keep the aggregate page
size less than 30k.
A couple of more attributes that make your pages load faster are
the height and width attributes. Without these, the browser must
wait for the image to download since it cannot know how much
space to leave for them.
Java is yet another often-misused technology on webpages. There
are various things you can do with Java but that does not mean
you should do all of them. Java applets are known to run slower,
so users experience certain sluggishness in performance.
Besides, Java has been known to crash certain browsers. This is
not something everyone likes, especially if it is done for the
sole purpose of showing a set of images in a slideshow.
Never underestimate the importance of those meta tags. They can
make all the difference between your users coming to your site
and going over to your competitors.
Lastly, KISS. Nothing have beaten simplicity yet.
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