Do you have a marketing plan for your site?
Without the proper plan, there is a great possibility that your
site will be going down the drain instead of building a stable
source of income for you.
Here are some useful process you can use for your site marketing
plan.
Gather and analyze information. You will need information about
your company, competitors, customers, and other industry
players. This includes all you can find about how the Internet
is currently being integrated in your industry with respect to
products, promotions, pricing structures, and distribution
channels.
>From this information, you can complete industry and analyses as
well as identify your target customers. Develop your Web site
objective. The objective addresses the "big picture". If your
company's main site-related challenge is figuring out how to use
your Website to help build client business, for example, an
objective for your Website marketing plan. To enhance online
client service as well as build site awareness and interest with
clients."
Create strategies. Strategies can support your objective. Your
strategies define the general approaches you will take to meet
your objective. For example, strategies to support the above
objective could include improve; online communication,
information, and education, build awareness of and interest in
your company on the Internet and communicate the Web site's
existence and advantages to existing clients.
Choose tactics. Tactics are where the action takes place. These
are the things you will do to bring your strategies to life.
Tactics could include sharing experience and observations in
your industry through participation in discussion boards,
offering an email newsletter, and submitting your site to
targeted search engines.
The Write-Up. Once you have your plan developed, there are
numerous ways to do the write-up. If you are a company employee,
there may be standards you must follow. If you are an
entrepreneur, go with a style you find usable. For some ideas on
what to include, read one of my previous articles, "What to
Include in Your Marketing Plan Write-Up" at
After your initial plan is developed, you should care for it as
a work in progress. Pull and adjust because it is needed in
response to changing conditions. Many companies update their
marketing plans annually when developing budgets for the coming
year and reviewing the company's business plan.
Whether you are a one-person shop or part of a good-sized
company, having a Website marketing plan can help your business
prosper on the Web. Make your strategy work. Put some quality
time into your plan.
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