5 Fast Tricks for Keywords & Traffic
It seems as though every [wo]man and his/her dog either has a
website, wants a website, or is talking about websites.
One of the most frequent questions I get is, *How do I use
keywords?*.
Good question.
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[I bet others of you are asking,
*What's a keyword?*. A keyword
or keyword phrase is what people
type into a search engine
to find websites.]
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But let me first ask another ... how many people in the known
universe [who have a website] might use the same keywords as you?
Ten? A hundred? A thousand? More?
OK - let's assume it's a hundred other websites, all vying for
the same keywords as yours. When you do a search on a search
engine [for example google.com] you get *ten* results on page
one.
That's right. Ten. Out of a hundred possible competitor pages.
Last time YOU did a search for anything, how many search engine
Results pages did you laboriously flick through? One? Two? Five?
Yeah, that's right ... boring if the answer isn't on page one,
isn't it?
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So what's my point??
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Well, instead of trying to appear in the first 10 results for
one specific keyword or phrase [which is already overpopulated
with competitors], why not choose another phrase?
Instead of the *exact* phrase you think is the most important,
you might be surprised to discover you could choose a different
phrase, which is searched just as often, but which you hadn't
thought of targetting.
Think outside the box - if you're selling *monkey shoes*, and
goodness knows there might be a lot of competitors for that :o>,
narrow it down and add some focus. Where are your customers? Are
they looking for you in your town, or State? If yes, add the
name of your town or State to the keyword phrase you use in your
webpages. Or is there something else *unique* about *monkey
shoes*? If yes, use that in the keyword phrase.
I just searched for: monkey shoes
and discovered there are 3,300,000 results. Phew! Over 3
million!!
What would your potential customer type in that search box to
narrow down *their* search? What about: monkey climbing shoes,
or shoes for one-legged monkeys
That narrows it down considerably.
OK - so you're not selling *monkey shoes*, but you are trying to
get people to your website. Here are a few things you can do to
set up your keywords in your webpage, and to bring visitors from
unexpected sources ...
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On your webpage/s
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1. Put the keyword phrase on your page four times.
You don't want to overdo it, it must read well.
2. Put the phrase in the two of the metatags.
Use the TITLE, KEYWORDS or DESCRIPTION metatags.
3. Put an image at the top of your page. In the ALT tag for your
image, add the keyword phrase at the beginning, like a
description. For example:
4. Use you main phrase as the first heading at the top of your
page, in the H1 tag.
5. Write an article related to your *phrase* and post on at
least 5 f-r-e-e article banks.
You can find a list of those here:
http://tinyurl.com/8otfd
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That's a few small steps towards optimising your pages for
search engines, so do this for each of your web pages, and
you're well on your way!
Writing the articles is a fantastic way to bring web traffic to
your site but only write about things you know or are familiar
with, otherwise the words won't flow, and it won't be enjoyable
to read.
If you're lucky, your article might be picked up by more article
banks and other websites, who want to have it in their own list
of articles. Remember to put a Resource Box at the bottom with
your contact details.
I wrote an article called *17 Tips to Plan a Website*. Within a
month it had been snapped up by 800+ websites - wow! The power
of the internet! This one article brings traffic to my site
24/7. Now do you feel like writing an article or two? It is
certainly worth the effort - my article is proof of that!
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Enjoy your website tweaking and your article writing, I look
forward to seeing you in print real soon! Let me know how much
your traffic improves over the next month.
Cheers Teena!
http://www.BuildAWebsiteTonight.com
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Psst! To keep track of your websites, pop over to my website
and download the f-r-e-e *Domain Tracking Register* document:
http://tinyurl.com/cogqr