Staffing Firm Gains Hundreds of Temporary Job Applicants in
First Two Months of New Web Site
The Bettinger Company, a Philadelphia-based, full-service
staffing firm, has a service history spanning fifty years. To
build on their established leadership position, Jeff Bettinger,
Owner and President, knew that to stay competitive, they must
lead with new marketing and recruiting initiatives. Considering
the growing importance of Web-based communications, it was
apparent that their static first-generation Web site had little
dynamic functionality or useful content to appeal to clients or
potential employees.
In 2005, The Bettinger Company chose long-time partner VCG to
use its Web Design Services to develop a new Web site for them
to increase its marketing capabilities, Web presence and their
ability to recruit temporary employees.
While many Web design firms have capable design and coding
teams, VCG was also able to use its exclusive technology to
connect their Web site to their staffing software in real-time.
This gave the Bettinger Company a number of critically important
benefits. For example, the site now acts as a dynamic online job
board -- Bettinger's staffing coordinators can easily post jobs
online in real-time, where applicants can then search and apply
for them. Further, clients can now enter job orders online --
and the orders are instantly entered into the staffing software
system for follow-up action.
Jeff Bettinger, Owner and President of The Bettinger Company,
states, "The added recruitment functionality of our site has
been incredible."
VCG's Web Design consultants specifically target
staffing/recruiting firms' business goals, unlike other Web
design companies who may not understand the industry. VCG's
thirty years of staffing experience helps to build a site for a
client that establishes a company's brand and achieve its
marketing goals. The Bettinger Company took all of this into
consideration when making its decision.
Bettinger states "Our decision came down to the best value and
knowing that VCG's expertise in the staffing industry would lend
itself to our site design. As a VCG software solution customer
since 1987, the questions that are usually there when making a
new business decision -- weren't."
"We have a history with VCG and felt very confident about our
decision," adds Bettinger.
And what have been the results?
Bettinger states, "I feel our Web site has improved 100 percent;
functionally, graphically and through ease-of-use for temporary
employees, clients and visitors."
The Bettinger Company Web site was also designed to be much
larger than their previous site, in terms of Web pages. With the
larger size and ease of navigation, Bettinger is able to
communicate much more information to clients, temporary
employees and other site visitors, which helps to generate
interest in the company.
One of the major initiatives Bettinger wanted to improve was his
company's marketing efforts. His goal is to 'mirror' their
marketing materials based on the new Web site's design and
content to increase the company's market presence.
"Our goal has always been to deliver the best customer service
possible. We see our new Web site as part of our commitment to
that goal. It will enable us offer superior service 24x7 -- and
help us increase billings," says Bettinger.
In the first sixty days of the new site going live, Bettinger
saw a huge improvement in recruiting. "We have already had a
couple of hundred people apply online, and we find this very
impressive," says Bettinger, "from a recruiting standpoint, we
are able to reach a larger number of potential clients and
temporary employees."
The Bettinger Company is celebrating its 50th anniversary this
year. With the time honored company philosophy of providing the
best service available along with its advancements in
technology, Bettinger is poised to maintain it success in the
future.
About the Bettinger Company The Bettinger Company has been
supplying the staffing needs of businesses since 1955.
Philadelphia born and bred, with the local management and family
ownership that adds up to extraordinary service and
responsiveness. Productivity enhancement, workload planning, HR
support and staffing management are among the new century
services Bettinger Company offers. All of these services can be
custom-designed to fit client's needs when Bettinger partners
with a company on business solutions based on staffing. The
Bettinger Company is celebrating more than 50 years of quality
staffing. For more information, visit: www.bettingerco.com.
About VCG, Inc. Our focus is your success. Since 1976, staffing
firms have counted on VCG, Inc. for staffing software solutions
that help them improve the productivity and profitability of
their operations. Founded by staffing professionals and
technologists intimately familiar with the business of staffing,
VCG is the staffing industry's largest and most experienced
dedicated staffing software development firm. VCG solutions
today power hundreds of successful staffing companies and
12,000-plus staffing professionals throughout the U.S., Canada,
Europe, Southeast Asia, and Australia. VCG, C-PAS, StaffSuite,
TempWare-V, WebPAS, StaffSuite WorldLink, and WebPAS WorldLink
are registered trademarks of VCG Inc. Visit www.vcgsoftware.com
for more information.