#1 Way to Drive Traffic to Your Web Site
Does your current web site lack traffic? Would you like to see
your sales go up by getting unique viewers to your site? I think
all web site owners would agree that, yes, they would love to
have more traffic directed to their site. There is a very simple
answer to this dilemma, and it's called Link Popularity. If you
have not heard this term before, orient yourself and get used to
hearing it a lot. Link Popularity is a term that simply means: A
measure of the quantity and quality of sites that link to your
site. Link Popularity is very important because the quantity and
quality of links on your site is the main way your site will get
indexed on search engines and land higher up on the list -
driving more traffic to your site. Link Popularity is measured
in two ways: Quantity, and Quality. Quantity of links is very
important. The more you have linking to your site, the better,
but quality also matters. The popular Search Engine, Google,
gives each indexed page a page rank, and the higher the page
rank the better. You will want to have higher-ranking pages link
to you than the lower ranking pages. The more links you have and
the higher their page rank, the higher your site's page rank
will be. Page rank is one factor for determining placement on a
Google search. You also need to keep in mind, that not only does
page rank matter, but also the subject matter of the link.
Search Engines place a higher quality value on links that
pertain to your web site subject matter.
You might ask, "How do I get good Link Popularity on my site?"
Linking is a long process, so plan to spend a few minutes on a
daily basis over about a 3 month time period to add links to
your site and to research more linking partners. It's important
to do a thorough keyword analysis because it's very important to
have your keywords in the link text of sites that will be
linking to you. You will need to build a web directory and start
seeking out links. I suggest trying to find links that pertain
to your web site subject matter and start exchanging links. Keep
in mind that most of the sites that link to you will want to
know the exact link text you would like used for your link. Make
sure to provide them with link text rich with your keywords.
Every time you add a link to your site, you have to wait for the
Search Engines to re-index your site and pick up the change and
you will begin to see your page rank rise. Over time, you will
see your traffic rise and as you continue to pursue more links
you will see your site showing up higher and higher on the
Search Engines.