Design methods as walls in the printing prison
In the printing industry, creativity is one of the things that
should kept changing and evolving. With the many designs and
styles already done, it is quite certain that you want your work
to at least have a lasting impact to the people. And of course,
you would not want to be caught dead using the same style that
many others are using. It is always best to have one of your
own. Unique one too.
To be able to do this, you need to have a design concept that
you can follow and will serve as your guideline in the process.
These methods are simply set of steps you can refer to without
having to think every time you create a printing design.
Your design method should remove the need to check every now and
then if everything has been covered. It also allows you to be
consistent. This is very helpful if you want to create something
that is inherently you. It should have your signature. Design
methods gives your clients an impression that you are
well-organized and has set aside some time for their work to
done properly.
Lastly, one of the unknown purposes of design method is simply
because it gives you some rules to break. The digital age has
brought with them less and less rules to follow. In the first
place, there are lots of tools and equipments that can do the
job for you so why bother doing it.
In the old days of printing, people have to work out the
complexity of CMYK, RGB and Pantone just to get the desired
print they wanted. There was refresh or undo buttons they can
use if ever they would want to try and change something. And
there was also no edit and save button.
But with the digital technologies of today, these problems are
history. Everything can be done by click. The Leaning Tower of
Pisa can be "unleaned" today. Mona Lisa can be made to laugh. In
other words, every seemingly flaw in the prints, drawing and
designs are perfected by just clicking. That is the absence of
methods in the digital age to you. Absolute freedom.
But with this freedom comes a price. It is scary to think that
there is nothing can grab hold on to anymore. Absence of methods
to follow, and break, is like grabbing at an empty space. It
sure is easier if you have something to serve as a backbone
especially in the printing world that is getting complicated by
the minute.
Just think of it this way. Not having any design method is like
having a prison with no walls. Is it freaky or what?
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