Website Keyword Optimisation (or Optimization)
Whether you are starting with a new site or you already have an
existing one, you need to spend a little time on choosing the
keywords that you want your site to be found with.
Keywords are the terms that people will type into a search
engine to find your product or service.
Spend some time and consider what someone looking for your
product or service might type into a search engine to find you.
Maybe ask some friends what they would type into find your
service etc.
Unfortunately if you don't have these keywords/terms actually in
your website, you have no chance of coming up high in search
results for them. Search engines like relevant content. If you
don't have content relevant to the search term (keyword) used,
your site won't come up in the search engines results.
Where should you put your keywords on your website? I'll tell
you...
Before I do though a word of warning - don't just list keywords
and terms over and over throughout your website - you'll get
banned from search engines for what's known as spamming. You
need to be clever and not over do it.
Firstly add a keyword or two in your meta title tag
Rather than just titling your main page home, or the name of
your company etc put a couple of keywords in there. For example
- if your website sells handmade candles, you might use "Quality
handmade candles" do get the idea?
Then in the meta keyword tag
List your chosen keywords here. Just separate them by a comma.
Pick between three and ten keywords depending on the size of
your website and the amount of different products/services you
offer.
Then put some in the meta description tag
This is often the text that comes up below your websites title
in search engine results. Write a short sentence about your site
and include a few keywords. For example - Back to the handmade
candles again. If the candle company was based in the UK you
might write something like this.
"UK based handmade candle company specialising in traditional UK
styles. Check out our online shop for special offers, and to
view our candle designs and prices"
Try and fit keywords into you website internal links
Make sure your linking text includes some keywords. So rather
than having a link that says "products designs", you might call
it "candle designs" etc.
Try and do as many links as possible in this way. Obviously only
use relevant keywords for the page that is displays.....
Use heading tags and include keywords here
Much the same as the links really - try and include keywords in
the heading that are relevant to the text below it. So rather
than having a section headed "design", you could call it "candle
designs". Search engines scan heading tags like you and I scan
newspaper headings. Do you get the idea?
Use them in your written text
Don't over do it here - just write quality relevant content and
sprinkle in the keywords and terms. As with all of this
sections, when you look for the opportunity to include some
keywords you can usually see where you can slightly alter
something and fit one in.
It's all about peppering your keywords in and taking advantage
of an opportunity that your competition might miss. Look for the
opportunities to improve the keyword content.
Do this to every page
This is where many people fall down. They just change their
home/main page. If you do this you are missing the benefits of
individually optimising each page with different relevant
keywords and titles etc etc.
Bottom line - would you rather have one page in the top ten of
Google for one keyword, or would you rather have ten pages all
coming up for different keywords relevant to each individual
page......The more pages ranked well the better.
By http://www.phoenixwebsitesolutions.co.uk