Never leave home without your business cards
A bell ringing makes people know that an establishment is open.
Or makes them stare and try to find out where that came from.
Your business cards are your bells. In this case, it is YOU who
is being represented and being marketed by these cards. You
cannot go about carrying and taking resumes along with you. But
you can have dozens of business cards with you and nobody would
notice. Never leave home without your business cards. There is
no telling who you might meet as you go shopping or visit
friends. Everywhere you go there is an opportunity to network
just by giving out your cards. Make it a habit to carry some in
your wallet. Make it also a habit to make them as important as
taking your wallet along.
Insert a business card to your bill payments. Bills have
advertisements too so why not make the most of the opportunity
to advertise yourself using these bills. The possibility that
some person, famous ones too, will get hold of your cards and be
interested in what you are offering is too great to pass. Take
the risk.
Remember your business card etiquette. Ask for a business card
whenever you give your business card. When receiving one, try
not to put it in your pocket immediately. Read what is there to
show the giver that you are taking in the details you see in
their card. Do what you want people to do with your cards too.
As for referrals. People may know people who might be in need of
your services if they do not need them for themselves. And
people also like doing favors for another. They would naturally
feel better when they know that they have helped you even in the
smallest sense. Give not one card but two.
Place yourself at the right place at the right time. Every
opportunity to be present in places where there are potential
clients should be grabbed. Example of this are job fair or
seminars where people there is a chance of you giving out your
cards to people you will meet. Try helping out in the events and
give out your cards after you finished.
Have a slogan you can brand yourself with. With many printing
companies now using more tools and having employees that can
think of anything that will suit your desires, nothing is
impossible anymore. You can even try to do it yourself. The
convenience of having printers online catering to doing business
cards for you should be maximized. The trouble of going over to
printers is lessened as you can do these things in the comfort
of your home anytime you want to.
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