Honesty is still the best policy
Print ads seem to have already used every nooks and turns in the
advertising style to make people stop and stare and get the
message. Every imaginable subject lines had been used in the
banners, catalogs, postcards and even in business cards. One of
the more common and overused tactics are misleading and
otherwise untrue promises with the intention of leading the
readers into something that they will not be too happy about in
the end. Out of naivety or ignorance, people are really falling
into the "traps" that the advertisers have laid out for them.
This is where printing makes works the most.
The one thing that advertisers and printing companies are not
dwelling much on is the actual fact. The truth which would have
been an effective also tool, considering the need of the people
to have a fresh start from the deceptions that are dominating
the advertising world then and now.
Promoting on printed materials gives more possibility that
people will get hold of them compared to those doing the
promotion online. It follows that when you put something into
print, the designs and the kind of writing used are not the only
ones that readers will see. Some of the more observant and
particular ones see the kind of person being reflected by the
printed materials that they are reading. The type of
representation you put into your business cards or posters is
what you want people to see you. When they see misleading ads
about your company or products, they would not think of you as
an honest person, not in a million years. It can even lead to
the loss of credibility on your part. If you think they will get
your services in the future, think again.
There are many marketing "gurus" and innovative tips available
on how to go about your print advertising. They tell you the
techniques to use to be able to get more people to read and gain
more profits. Although their intent are only for your own good
and justifies the need for a good cause, they oftentimes lead to
bad results and not so good impressions about you. It is always
important to remember that the designers or the printers are not
the ones given the focus on, but the person or company having
made the print ads on.
Try some good old-fashioned honest tactics for a change. Besides
honesty being the best policy and all that, it would be a
refreshing change to all the deceptions being done in marketing.
Try to be different in your printing materials by being truthful
and giving your readers real-life facts and information. Might
work too.
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