Finding "Riches in Niches" by Streamlining your Web Content
When marketing online it's crucial to remember the old business
adage, "There are riches in niches." Niche marketing is the
process of filling a small, distinguishable segment of the
marketplace in a way competitors are not. Finding your niche
online is about zooming into the nitty-gritty of your web site's
purpose and communicating your message clearly. Here's just a
few reasons why:
Search Engine Optimization The most important reason your web
site should have a narrowed focus is for SEO. Your web content
must be sprinkled with keywords that people will use to find
what your business offers. Proximity, totality and location of
your keywords play a part in the optimization of your web site.
Each page, and every word of your web site must be carefully
chosen to specifically address what people are searching to
find. Get down to the brass tax of your business purpose and cut
out everything that doesn't deal with your core competencies.
Web Usability Your web visitors are zooming by at the same rate
as drivers viewing a billboard at 70 mph. This is no Sunday
stroll. They are going fast. Let them know right away that
they've found what they're looking for. By communicating your
niche in the marketplace clearly and succinctly, you won't waste
a second. Telling them straight-up what your company does and
helps them do what you want them to without making them think.
Keeping your message narrowed and simple helps take the
guesswork out of what they are supposed to do on your web site.
Good Business Principals There is a tendency for new online
businesses to try to do everything all at once. That's natural
because building a web site is so darn easy. The problem is
this: It's not feasible that you will be able to do everything
as well as it needs to be to be successful. Finding one niche
and marketing it like crazy, and meeting your customers needs
will be more effective than doing a zillion things in a
mediocrity. You can't do it all. So choose to do a few things
well. That's what your web site niche is all about.
Your web site should be a crystal clear glass of niche marketing
concentrate. Give it to us straight. Make each page specific,
addressing one thing and make your message undeniably clear.
Trim the confusion that plagues so many web sites with watered
down messages. One idea communicated clearly with a dash of
personality causes people to respond and register, download,
call or buy. Best wishes finding the riches in your own web
niches.
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