Your Biggest Mistake When You Create a Website?
--------------------------------
Why Should You Create a website?
--------------------------------
A. What do you want when you create a website?
B. What to do to get what you want.
--------------------
A. What do you want?
--------------------
1. You may be in a non-profit organisation and want to post
forthcoming events on the web. You don't want to have thousands
of visitors to the site. But wait - do you want to create a
website for new members from the web? I found a new barbershop
singer through my website.
2. You may have a small business selling locally. You're happy
with yellow pages. But wait - how many thousand words can you
put in your yellow page advert?
There is no limit if you create a website.
Have you ever had someone keep you on the phone for half an hour
of your valuable time with their questions? Wouldn't it be nice
to direct them to your website for answers and sales messages?
Create a website!
Once you've written all those answers, wouldn't it be profitable
to have potential customers reading your answers? Create a
website. A dentist has clients from a hundred miles away, from
his website.
3. Perhaps you sell items weighing a hundred tons costing a
million dollars. When you create a website you can still write
as much information about your product as you like - not like
the yellow pages. Then you can direct prospects to phone to make
an appointment with your best sales staff.
4. You want to sell a product on the web. First create a website
then get lots of traffic.
5. You want to make money on the web?!! without a product?!!
No...I'm not laughing. Create a website. If you have lots of
traffic you don't even have to be good at selling to make some
money with Google Adsense.
If you're good at pre-selling then you can try affiliate
marketing, or selling advertising on your site, or several other
channels of income. Just create a website and get the traffic
first.
B. What to do about it To get high traffic you must give
visitors what they want. Tricking Google will only get your
domain banned from their listing.
Here are some things not to do when you create a website. If
your visitors hit the back button their numbers don't count.
a) Don't use frames when you create a website - the search
engines can't find you, and the inventors of frames don't use
them on their own website.
b) It may be artistic to disguise your links, but you will lose
customers. I visited a site that displayed just one big picture.
I happened to pass my mouse over the picture on the way to the
back button, and discovered links flashing on the screen.
Apparently I had to click on bits of the picture to see any more!
c) Don't use Flash when you create a website. If people are
using ADSL they are unlikely to wait longer than three seconds
before hitting the back button. If they're on a 56K modem they
might be prepared to wait ten seconds. You've just lost another
client.
d) Don't use big pictures when you create a website. If you have
a photography site, use postage stamp sized pictures with the
size stated in your coding, and ask the visitor to click for a
larger picture. Telling the browser how high and wide your
picture is will allow it to load after the text, so your visitor
has something to look at meantime.
e) Don't use irrelevant pictures when you create a website. One
picture is worth a thousand words, but only if the picture is
saying what you want it to say. Why do people visit websites? It
is NOT for entertainment. Their TV gives them all the moving
pictures that they need. Even if it is an adult site, the
visitor is really wanting to download digital information for
later entertainment.
Information is what your visitor wants - When you create a
website don't waste your time and money on anything else.
A paid designer will use all sorts of clever artistic tricks -
you now know that you will lose clients that way. More than 99%
of new websites soon have to close because they have no traffic,
which means no profit.
That is your biggest mistake. Instead, find what people want to
know first, then give it to them.
So why create a website? Simple, you know more about your own
subject than any show-off website designer. You don't even need
to understand HTML coding if you use SBI. You still should learn
a little about HTML coding, but there are free lessons on my
website.