Stopping all the talk and getting readers to read
Majority of salesperson talk too much. That is what they are
there for and that is their trade. Oftentimes, this technique of
non-stop talking can be quite effective. People get interested
by what the salesperson is rambling about and some even get some
new and fresh ideas from the. Most of the time though, with many
already trying to talk people into getting their products and
services, people get tired of listening and simply ignore these
salespeople. Not all people like to listen to same things over
and over again. Also, not all have the patience to try to
pretend listening even for just a few minutes. If you want
people to take notice, putting something in printing would be
more effective than talking about it.
It is said that 80 percent out of 100 would rather talk than
listen to someone talking. So that leaves the remaining 20
percent who really listen. If you think about it, would you
rather read about something than have someone talk about it for
you?
Many buyers try to listen closely most are not actually
listening closely enough to take them all in. The many
statements and promises tend to overwhelm them if they are given
all at the same time. Putting them into brochures or catalogs
give them a choice when to read the information. They can either
spare some time for them or try to give a bit of attention
during free times when they do not have to think of anything
else. It is important to think that the busiest of people want
some time to breathe and relax for awhile when they are not
working. And it is during these times that they may remember
having been given one of these print materials. With clear minds
and a lot of space to think things over, they may enjoy what you
have presented in these printing materials and get to browse
through them leisurely without pressure. Without having to
squeeze them all in mind for fear that they might forget later
on.
It is most effective to try putting statements and questions
together. Asking a question initially, even if the answer is a
simple yes or no, can have the readers involve almost
immediately in what you are talking about. Even if they are not
aware of it, they tend to have some answers in their mind upon
seeing a question. It does not matter if the answer is positive
or negative. As long as it formulates an answer, then it is
altogether a successful way in getting through your readers.
The trick in getting an probable response from your readers is
to be able to get them involved in what you are into. People,
being self-centered only want the attention to themselves.
Sometimes having others beside yourself think and talk is a good
way to attain positive results. What better way to tell them
than to have them read it, on their own and in their own time?
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